1. Karen Farmer | Assistant Director for Student Clubs and Organizations | Western Carolina University Marketing Can Be Time Consuming, So Be Smart With It! @karenfarmer1145

2. Western Carolina University

3. LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO

5. Getting other Offices/Departments involved - Why would they want to join? Adding all students to OrgSync (automatic join) Mass messaging feature Students actually will check this email Concentrated topic (RSO’s, etc.) Campus Calendar – Link with R-25 Always use common goals (school visions) Streamlining their processes Tracking Involvement Gaining student feedback through polls Go green with online registration forms Pull reports Sharing reports with higher administration

6. On board... Getting there… 29 Departmental groups Academic Success Program Admissions Athletics Campus Recreation and Wellness Center for Service Learning First Year Experience Fraternity and Sorority Life Intercultural Affairs New Student Orientation One Stop Student Service Center Residential Living Whee Lead Conference Writing and Learning Commons

7. Importance of Streamlining Create buy-in with the campus Keeps all Files and Forms in a centralized location – Record keeping Forces utilization Users know how to use it better and can incorporate it

9. Upload images and flyers as Photo’s

10. OrgSync Day

11. Promotional Items? Give ‘em what they want Declining Balance Parking spot Finals week library room Athletic tickets Reserved table in Cafeteria

12. Monday Messages

13. Evolution of Monday Messages

14. Brand with style

15. Monday Message Post Request

16. Results

17. Monday Message Motivation Have a group sponsor a ‘Motivation’

18. Upcoming Monday Message Motivation

21. Pros Only receiving 1 message from our office each week Centralized location to provide updates, deadlines, and upcoming events Option for students and staff to submit information to the message ICC Minutes Con Common for 1 person bi-weekly to asked to be removed Limited in graphics, gotta be creative!

22. Utilize the Website Tool

25. Marketing to Advisors S.O.A.R = Create Advisor Resources Discussion Board Polls

26. Market it everywhere 1.RSO Manual 2.Orientation Handout 3.Trainings at Inter-Club Council meetings 4.Create a good-lookin’ school-lookin’ logo 5.Promotional Items 6.Pinterest

27. Best ways to utilize your time marketing Be intentional Have personal/office goals Make it regular in your schedule Get others involved Streamline everything, and stay to it! Incorporate it in meetings, trainings, etc. Have support from involved upperclassman students ALWAYS take pictures at events! Utilize others –Let others market you! Student Media

28. Comments | Questions @karenfarmer1145