1. Marie E. Zeglen, Ph.D. Assistant Provost for Institutional Planning and Research

2.  Survey developed by UC Berkeley Center for Studies in Higher Education for whole U California System ◦ Berkeley, Santa Cruz, Davis, Santa Barbara, Irvine, San Diego, Los Angeles, Riverside  Collaboration between academic scholars and institutional researchers to create new data sources and policy relevant analysis  Purposes : ◦ Broadening understanding of the undergraduate experience ◦ Promoting a culture of self improvement  Tailored to research universities  Administered regularly since 2003 to UC Campuses

3.  Invitation to AAU institutions to join the SERU Research Consortium in 2008  A pilot group of AAUs signed up: ◦ University of Florida ◦ University of Michigan ◦ University of Minnesota ◦ University of Oregon ◦ Rutgers University ◦ University of Pittsburgh  University of Florida will participate and survey its students in 2 of next 3 years – 2008-09 and 2010-11

4.  Population survey of undergraduates – NOT a sample  Target response of 50%  Results specific to academic colleges and majors  Wildcard module  Data support many uses: ◦ Program review ◦ College and department goal setting and tracking ◦ Program improvement ◦ VSA requirement

5.  Three basic modules ◦ Time, student development, academic engagement, campus climate, satisfaction, evaluation of the educational experience ◦ Background and personal characteristics ◦ Academic experience  Two custom modules ◦ Consortium agreed on common module on globalization – multi-university team will develop ◦ Our Wildcard – ideas on sustainability, arts experiences, student services – need to develop

6.  Institutional data ◦ FICE code ◦ College code ◦ Name  Student data ◦ Demographics ◦ Prior educational data ◦ Performance data ◦ Contact data  Academic program data ◦ Major codes ◦ Major names ◦ CIP codes

7.  UC universities average between 40 and 50%  How do they do it? ◦ Incentives – required $3K minimum ◦ Seven follow ups – including summer ◦ Track and analyze what has worked – prizes, email subject lines, publicity ◦ Involve the whole campus – academic departments, colleges, advisors, student government, student affairs, news and PR groups ◦ Executive sponsors – multiple voices ◦ Answer every student e-mail about the survey

8.  Eligibility to participate in football lottery  Buy One/Get One Free coupon for Museum of Natural History Butterfly Rainforest  UF Bookstore - $50 coupons and gifts  Recreation Center – personal training sessions  Gator Dining –lunch coupons

9.  Students eligible for survey must complete survey AND enter the lottery through UAA  SERU has to be completed before the lottery deadline  Students ineligible for SERU are NOT affected and just enter the lottery through UAA: ◦ Undergraduates under 18 years of age ◦ Non degree students ◦ Correspondence study students ◦ Graduate students ◦ Professional students

10.  SERU results will be aggregated in reports  No disclosure of any student identifiers without student approval – for example, to publicize reward winners  Safe, secure server for survey data  New SERU ID established for all participating institutions to enable comparisons among AAU institutions

11.  March 16 survey launch by email  PR campaign around event – “Give Us Your 2 Bits”  Multiple follow ups – from different people ◦ Executive sponsors – President, Provost, VPs ◦ Undergraduate Studies leader ◦ Student government leader  Summer follow up – adds 10%

14.  By August provide link to additional student data on campus  Analyses ◦ Query and report front end from Consortium – for instance - all English majors, specific university comparisons ◦ Develop departmental reports for each major ◦ Develop college and institutional reports ◦ Develop student service and student life reports

15.  Academic program review and improvement  Assessment – indirect measures of learning  Faculty Senate review on curriculum  Identification of factors affecting retention and graduation of students  Student life and student service improvements  Research – faculty publications and graduate student dissertations

16.  As members of the consortium: ◦ Research data from all participants available to us ◦ Obligation to present at annual research consortium meeting  Our faculty and graduate students are welcome to do active research using the SERU data  Must follow IRB rules and maintain confidentiality standards (similar to AAU)  Be part of a community of scholars from all the participating schools

17.  Spread the word – encourage students to take SERU ◦ Deans, Associate Deans, Chairs ◦ Advisers ◦ Student Affairs units ◦ Student Government ◦ Faculty Senate  Monitor the survey results  Distribute and publicize rewards  Plan and carry out technical/analytic plan  Plan how to use the data

18.  February – Module finalization  March – IRB approval  March - SERU deployment  April to July – SERU follow-ups  August – SERU data links  Fall 2009 SERU data report distribution