1. Journal Reading Patterns of Medical Faculty in a Digital Age Carol Tenopir ctenopir@utk.edu

2. Medical faculty/physicians are different!

3. 4 Main Questions 1)How many medical faculty use scholarly journals? 2)Are print articles or electronic articles read more? 3)Is there a pattern of the users of electronic vs. print? 4)How do medical faculty compare with other disciplines?

4. Data From: 16,000 + scientists and social sciences 1977 to the present University and non-university settings

5. Three Types of Data Demographic Estimates of behavior Details of “last” reading

6. “Medical Faculty’s Use of Print and Electronic Journals: Changes Over Time and Comparison with Other Scientists.” Journal of the Medical Library Association. January 2004.

7. Use and Users of Electronic Library Resources: An Overview and Analysis of Recent Research Studies. August 2003 http://www.clir.org/pubs/reports/pub120/ pub120.pdf

8. Not All “E-Journals” are the Same

9. Average Time Spent and Number of Articles Read Per Year Per Scientist

10. Scholarly Article Reading Work FieldArticles Reading (Per Year) Time Spent (Hours) Time Per Article (Min) University Medical Faculty ~32211822 Chemists~27619843 Physicists~20415345 Engineers~729781

11. Scientist’s Reading Per Year

12. Principal Purpose of Reading Primary Research29.9% Current Awareness22.1% Teaching16.9% Writing11.7% Other Purpose9.0% Background6.5% Consulting / Advising3.9% #3 #5 #4 #2 #6 #7 #1

13. Differences Among Medical Respondents Award winners averaged 395 readings/year Others averaged 270 readings/year

14. Average Number of Personal Subscriptions to Scholarly Journals

15. Personal Subscriptions All studies average 2.2 All UT science faculty average 3.8 Medical faculty average 6.3

16. Separates Personal 36% 15% 62.3% Library 49% Separates 15.6%Library 22.1% AstronomersMedical Faculty Sources of Readings Personal

17. AstronomersMedical Faculty Print 20% Electronic 80% Electronic 25% Print 75% Print or Electronic?

18. Format of Reading Educational Degree Print Electronic M.D., only331 Ph.D., only18 17 Both M.D. and Ph.D. 1 0 Neither degree 40

19. Value of Readings Inspired new thinking or ideas (55%) Improved the result of the purpose (55%) Narrowed, broadened, or changed their views (30%) Saved time or other resources (16%) Resolved problems (12%)

20. 62.3% 20.8% 16.9% Means of Learning About Articles Read Medical Faculty 39% 21% 37% Astronomers 22% 29% 49% All UTK Faculty

21. Summary Medical faculty read more on average They spend less time on average/article They value currency, but need digested and verified information to save them time They browse more than others

22. Summary (cont) They value journal articles Convenience is important They rely more on personal subscriptions than others Portability is important

23. What does all this mean for librarians and publishers?