1. Reaching The Potential of Hip Hop By Marisa N Benson Cultural Arts Consulting ©2010

2. Strategic Planning From the Policy Level to the Grassroots Level Five year plan with goals and objectives Collaborative Participation with balanced and diverse representation

3. Laying the Foundation Creating the infrastructure Finding the resources (financial, manpower, facility, etc.) Executing a marketing plan

4. Building Community Increasing Outreach to new audiences via:  Media  Festivals  Partnerships Increasing Accessibility

5. Diversifying Hip Hop Expanding the notion of:  Disciplines (think about hip hop beyond the music to include hip hop education, hip hop theatre and visual art elements, etc.)  Products (beyond the music, clothes, investing in community infrastructure, etc.)  Achieving a gender balance

6. Creating and Cultivating Partnerships Create creative synergies with like minded organizations Also, build bridges with organizations that have a different mission to increase the capacity and impact of the hip hop in the community

7. Role of Hip Hop in Cultural Preservation Hip hop can preserve the language, and also teach young people the language Hip hop can preserve traditional stories and remix them in a new context keeping intact the original message

8. Advocacy and Documentation Create a hip hop consortium Work towards a unified voice to achieve a platform on social issues that are relevant to hip hop and the community Use media to document the process and the movement of hip hop in your community

9. Amazing Hip Hop Initiatives Hip Hop Community Arts Initiative Hip Hop Theater Festival Hip Hop artists as Cultural Envoys Hip Hop artists as Cultural Visitors Online Platforms

10. Taking Hip Hop Global Cultural Exchange programs Music Touring Programs Distance learning programs Online collaborations Connecting to new audiences and communities of the Diaspora

11. What Hip Hop Can Be! Catalyst for community engagement Platform to address social issues Kick-starter for a creative economy Method of Cultural Preservation