1. 普福尔茨海姆大学国际商务 PFORZHEIM UNIVERSITY

2. 21.11.2002 Key Focus:USA, Silicon Valley Companies involved:14 Number of Projects:8 Budget:53,000 € Previous Project

3. 21.11.2002 InsideAsia Idea / Starting point Autumn 2002 Key focus Asia, China at this stage Number of persons involved 25 Students Scientific lead Professor Dr. Waldemar A. Pförtsch Study course International Business

4. 21.11.2002 Why China? Habitants of China: 1.3 Billion  great potential Low production costs and skilled labor pool (etc.) Low production costs and skilled labor pool (etc.) Strong rise of economy (about 7-8% p.a.) Strong rise of economy (about 7-8% p.a.) Increasing deliberation of Chinese markets Increasing deliberation of Chinese markets Hugh potential for exploring new markets and attractive environment for production facilities Exploring new business opportunities and dimensions Established Markets  USA, Europe China

5. 21.11.2002 GOALS  Cooperating actively with German and Asian companies for designing and executing special projects  Cultural exchange  Getting involved with companies operating globally  Working experience  Teamwork  Extension of your knowledge  Contacts

6. 21.11.2002 Timeframe Autumn 20022003 2004 September Scheduling of projects First contacts with interested companies Pre-analysis Idea Tutorials for preparation Imple- menta- tion Final Forum Intercultural Workshops

7. 21.11.2002 Open for all study courses and semesters Personal dedication Enormous time input and working hours Possible financial commitment Requirements

8. 21.11.2002 More information Prof. Dr. Waldemar A. Pförtsch wap@fh-pforzheim.de Stephanie Spiegelberger stephanie.spiegelberger@insideasia.biz Sasha Koslowsky sasha.koslowsky@insideasia.biz Mariana Evenko mariana.evenko@insideasia.biz

9. 21.11.2002 Website http://www.intl.insideasia.biz