1. BMW

2. BMW Dean Humenyik, Ian Spencer, Kyle Wolfe Dickinson State University

3. Introduction Company History-Dean Company History-Dean SWOT Analysis- Dean SWOT Analysis- Dean Market Analysis-Kyle Market Analysis-Kyle Competitor Analysis-Kyle Competitor Analysis-Kyle James Bond-Ian James Bond-Ian Recommendations –Ian Recommendations –Ian Conclusion-Ian Conclusion-Ian

4. History Founded in 1916 in Munich, Germany. Founded in 1916 in Munich, Germany. First Car Dixi 315 1929 First Car Dixi 315 1929 Collapse of Berlin Wall Collapse of Berlin Wall 1992 Opened 1 st Automobile plant in U.S. 1992 Opened 1 st Automobile plant in U.S.

5. History Continued 1994- Rover Group Joins BMW Group. 1994- Rover Group Joins BMW Group. 1998- BMW Buys Rolls Royce 1998- BMW Buys Rolls Royce 2000- BMW Sells Rover 2000- BMW Sells Rover 2001- MINI brand is launched 2001- MINI brand is launched 2006- One Millionth car is sold 2006- One Millionth car is sold

6. SWOT Strengths Strengths Worldwide Growth Worldwide Growth Brand Quality Brand Quality Clever Advertising Clever Advertising Clever Advertising Clever Advertising Successful Expansion of Product Portfolio Successful Expansion of Product Portfolio

7. SWOT Cont. Weaknesses Weaknesses Extensive Product Launches Extensive Product Launches Growth Away From Core Markets Growth Away From Core Markets Reliance on Brand Names Reliance on Brand Names

8. SWOT Cont. Opportunities Opportunities Further Expansion of its Product Range Further Expansion of its Product Range Alternative Fuel Development Alternative Fuel Development Asian Market Asian Market Diesel Technology Diesel Technology

9. SWOT Cont. Threats Threats Reduced Global Markets Reduced Global Markets Strong Competition Strong Competition Government Regulations Government Regulations

10. Competitor Analysis Volkswagon Volkswagon Lexus Lexus Identifying Competitors by analyzing Strength and Weaknesses Identifying Competitors by analyzing Strength and Weaknesses Satisfying Customers by evaluating their individual values Satisfying Customers by evaluating their individual values Learning from Competitors Mistakes Learning from Competitors Mistakes

11. Market Analysis Three Big Brands BMW Series, MINI, Roles Royce. Three Big Brands BMW Series, MINI, Roles Royce. Development and Research for New Products. Development and Research for New Products. Maintain Image through Advertising Maintain Image through Advertising Trickle Down Effect Trickle Down Effect Increasing Market Shares Increasing Market Shares

12. James Bond Octopussy-1943 1 st BMW Appearance GoldenEye-1994 Z3 Roadster is Bond’s Official Car

13. Recomendations Get into More Movies Get into More Movies Hybrid Hybrid Move into Asain Market Move into Asain Market Safety Safety Expand Further into Motorcycle Market Expand Further into Motorcycle Market

14. Conclusion High Quality High Quality High Performance High Performance Award Winning Award Winning Always Remember… Always Remember…

15. CONCLUSION DRIVE IT LIKE YOU STOLE IT!!!!! ROLLIN