1. Conversations on Professionalism 17 th AGM Auckland 2014

2. To: examine definitions of “profession” from CDANZ perspective share the voices from conversations to date on professionalism continue the conversations. 2 Workshop Objectives

3. Purpose of Professionalism Working Party To provide vehicle for collaborative discussion with CDANZ members about professionalism in the career industry in NZ. Conversations encompass research and leading practice. Three questions form the basis for conversations: 1.What is professionalism? 2.Why does it matter? 3.For whom? 3

4. CDANZ Professionalism Journey 4 1997 CPANZ formed No careers specific tertiary level quals 2008 Name change to CDANZ Introduction of career-specific level 6 qual for Professional Members 2011 Realignment of membership categories Annual PD hours for Professional Members reduced from 50 to 30 hours

5. Definition of “Profession” Key/common elements/components from definitions: Ethical standards/code of ethics Education and training at high level Credentialing Competencies 5

6. Are we a profession?

7. Definition of a Profession 1 Professions Australia “A profession is a disciplined group of individuals who adhere to ethical standards and who hold themselves out as, and are accepted by the public as possessing special knowledge and skills in a widely recognised body of learning derived from research, education and training at a high level, and who are prepared to apply this knowledge and exercise these skills in the interest of others. “It is inherent in the definition of a profession that a code of ethics governs the activities of each profession. Such codes require behaviour and practice beyond the personal moral obligations of an individual. “They define and demand high standards of behaviour in respect to the services provided to the public and in dealing with professional colleagues. “Further, these codes are enforced by the profession and are acknowledged and accepted by the community”

8. Definition of a Profession 2 “….having a body of knowledge based on abstract concepts and theories and requiring the exercise of considerable discretion, an occupationally controlled division of labour, credentialing procedures, training programmes and an ethic which emphasises doing good rather than economic gain.” (Freidson, 2001 cited in Scanlon, 2011) and … “Making connections between the world of study and the world of work is considered significant.” (Scanlon, 2011 p.246)

9. Professionalism Professionalism is quite a different standard, and more to do with the actions and process of those engaged in practice. Profession is an objective, externally devised standard. However, professionalism suggests actions and attitudes that career practitioners themselves control. Professionalism is not so much what a practitioner does as the manner in which it is done. (Furbish & Ker, 2002)

10. Voices - Sarah 10

11. What Is Our Brand?

12. What Value do we Provide (ROI)?

13. What Is Professionalism?

14. Voices - Lila 14

15. 15 I agree that you deserve some recognition. Who are you? Courtesy: Roy Delgado

16. 16 Photo courtesy: Nick Baker http://www.appyhotel.com Photo courtesy: Chris Jobson http://www.thisiscolossal.com

17. Voices - Hana 17

18. 18 Speak so we may hear the divine essence in your voice Korero kia rongoi to reo rangatira

19. 4 conversations with Māori professional members of CDANZ Professionalism and cultural identity – is there a conflict? Where do we as Maori sit within the profession? Who are we? How can we develop and tautoko other Maori in Career Development and CDANZ? Visibility. Leadership. Mentoring. Networks Maori Career Development Framework to support all practitioners working with Maori clients and groups 19

20. Cultural guidelines for working with Maori clients and communities Raising the profile of the work we do in the Career Development industry Perception of Career Development is narrow and siloed and that we are a luxury, add-on rather than a necessity Standards or Guidelines critical Supervision by Maori for Maori within the profession 20

21. Voices - Lee 21

22. Voices - Val 3 in-depth interviews with 3 Australian school career practitioners Questions: –What advantages do they perceive of Professional Standards? –What disadvantages do they perceive of Professional Standards? 22

23. Key Findings Professional Standards enhance professional profile of people working in career development Professional Standards help to structure Professional Development activities for career network groups No disadvantages identified

24. Challenges and opportunities Opportunity to professionalise through Professional Standards Opportunity to map PD activities with Professional Standards Opportunity for collaboration with “like” associations Challenge to write, publish, educate about, and implement Professional Standards within time and financial constraints

25. Voices – Julie 25

26. Voices – Survey Monkey What are your views on CDANZ progressing towards the adoption of Professional Standards? 26

27. Voices – Survey Monkey What are your views on Alternative Pathways to Professional Membership? 27

28. Professional Standards: some views CICA professional standards too complex – keep ours simple What does CDANZ stand for, what is it’s role – loose association, registration body? Why spending more time of this? Need more research and discussion. Professional standards essential for credibility, pride & to assure funders & clients

29. Alterative Pathways: perspectives Against Career specific quals essential Lv 6, 7 or degree? Possible If robust, fair, transparent, well thought through Difficult to measure - RPL? For Too much emphasis on quals Recognise relevant skills, exp. & other quals

30. Discussion: your voice… Table group discussion on “professionalism”; Large group sharing of main discussion points: Round of 1 point per table Repeat round if time. 30

31. Next Steps Project Plan Conversations & communication Research incl. with Associations Remits (possible special AGM)