1. FRESHER TASTE AT A FASTER PACE Restaurant Proposal

2. Business Idea I-75 New Circle Rd ColdStream Labs ABFM HP TempurPedic AllConnect MedTech College

3. Business Idea Denny’s Waffle House Subway McDonald’s Happy Dragon Cracker Barrel Tachibana

4. Market Position High Low Quality / Taste Speed of Service Slow Fast

5. Wally’s Value Proposition A fresher taste at a faster pace! Deli- style, fast service meals Prepared from quality ingredients Served fresh to maximize on taste In an atmosphere that suits today’s working professionals

6. Signature Meal Pick 3-Combo Today’s combo Featured Local Ingredients Vegetables Herbs Salad greens Combo Price: $10

7. Proposed Location Intersection of Newtown Pike and Citation Boulevard

8. Theme Modern, minimalist design and decor

9. Layout Parking Entrance Kitchen Drive-Through Area: 4500 Sq. Ft. Capacity : 50

10. Additional Features WiFi access Charging points Reservable meeting space

11. Uniforms & Staffing Plan General manager 1 Assistant manager 1 Shift coordinator1 Kitchen staff4 Wait Staff 4

12. Menu & Pricing Strategy Tax-inclusive model Pricing (lunch or dinner) Hot or Cold Sandwiches $7 Soups$3 Salads$3 Sides$1 Beverages$1 Combo meal strategy

13. Costing & Profitability Projected Annual Revenue $ 1.4 Million Budget ItemAmount Revenue per Day $ 4000 Food Cost per Day*$ 1600 Food % of Revenue40%

14. Principal competitors

15. Potential competitors

16. Marketing Plan Build brand awareness in local community through Promotional events Free office lunch catering Creating local business parternships

17. Marketing Plan Active on Social Media

18. Marketing Plan Channel traffic from Interstate through billboards Build brand loyalty through membership cards, gift cards “Buy 5 combos, get the 6 th combo free!”

19. Recipe for Success Core Strategy and Value Chain First mover Express service, quality offerings vs. competitors Procurement from local sources Scope for expansion Attractive profit margins

20. Restaurant Team William Blandford Jacob Moak Taylor Cronk David Mulloy Eric Howard Scott Pabian Timothy Greyling Pooja Talauliker Cameron Lackey Domini Upton Betty Harvey