1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Schema.org - Actions OC Working Group – 16.06.2014 Anton Evangelatov

2. www.sti-innsbruck.at Overview Introduction – what is Schema.org Introduction – what is Schema.org Actions Overview of Schema.org Actions ActionStatus potentialAction EntryPoint I/O constraints Questions 2

3. www.sti-innsbruck.at What is Schema.org? Launched in June, 2011. An initiative by Bing, Google, Yahoo and Yandex. Schema.org is a common set of schemas for structured data markup on web pages. Such markup can be recognized by search engine spiders and other parsers, thus gaining access to the meaning of the sites. 3

4. www.sti-innsbruck.at What is Schema.org Actions? A vocabulary that enables websites to describe the actions they enable and how these actions can be invoked. Before 2014 http://schema.org/Action was used to describe pasthttp://schema.org/Action Actions. Now is also features the capability to perform an action in the future, as well as the definition of how that capability can be exercised. For example: making a reservation watching a movie commenting on a post 4

5. www.sti-innsbruck.at Overview – http://schema.org/Action An action performed by a direct agent and indirect participants upon a direct object. Optionally happens at a location with the help of an inanimate instrument. The execution of the action may produce a result. 5

6. www.sti-innsbruck.at Overview – http://schema.org/Action { "@context": "http://schema.org", "@type": "ListenAction", "agent": { "@type": "Person", "name": "John" }, "object": { "@type": "MusicGroup", "name": "Pink!" }, "participant": { "@type": "Person", "name": "Steve" }, "location": { "@type": "Residence", "name": "Ann's apartment" }, "instrument": { "@type": "Product", "name": "iPod" } 6

7. www.sti-innsbruck.at Overview – http://schema.org/Action { "@context": "http://schema.org", "@type": "CreateAction", "agent": { "@type": "Person", "name": "John" }, "result": { "@type": "ExercisePlan", "name": "John's weight loss plan" }, "participant": { "@type": "Person", "name": "Steve" } 7

8. www.sti-innsbruck.at http://schema.org/Actionhttp://schema.org/Action - ActionStatus Action status Indicates the current disposition of the Action. A mechanism for differentiating potential actions from actions that have actually taken place or are even still in-progress Enumeration members PotentialActionStatus - A description of an action that is supported ActiveActionStatus - An in-progress action (e.g., while watching the movie, or driving to a location) CompletedActionStatus - An action that has already taken place 8

9. www.sti-innsbruck.at http://schema.org/Actionhttp://schema.org/Action - potentialAction Connecting Actions to Things Frequently actions are taken or offered in the context of an object (e.g., watch this movie, review this article, share this webpage, etc.). We introduce a new property called potentialAction for describing the "prototype" of an action that can be taken on that Thing. { "@context": "http://schema.org", "@type": "Movie", "name": "Footloose", "potentialAction": { "@type": "WatchAction" } 9

10. www.sti-innsbruck.at http://schema.org/Actionhttp://schema.org/Action - EntryPoint Action EntryPoints Potential actions are materialized via execution against the target EntryPoint of an Action. { "@context": "http://schema.org", "@type": "Movie", "name": "Footloose", "potentialAction": { "@type": "WatchAction", "target" : "http://example.com/player?id=123" } 10

11. www.sti-innsbruck.at http://schema.org/Actionhttp://schema.org/Action - I/O constraints Input and Output constraints Additional information is often required from a user or client in order to formulate a complete request. To facilitate this process we need the ability to describe within a potential action how to construct these inputs. { "@context": "http://schema.org", "@type": "WebSite", "name": "Example.com", "potentialAction": { "@type": "SearchAction", "target": "http://example.com/search?q={q}", "query-input": "required maxlength=100 name=q" } 11

12. www.sti-innsbruck.at Thank you for your attention Questions? Additional information: http://blog.schema.org/2014/04/announcing-schemaorg-actions.html https://www.w3.org/wiki/images/1/10/PotentialActionsApril11.pdf http://en.wikipedia.org/wiki/JSON-LD 12