1. Marketing Webinar Welcome!

2. 2012 Recruitment Campaign Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 Martin.walsh@scouting.org Karen R. Thompson Strategic Brand Manager Marketing Communications/Brand 972-580-2273 Karen.Thompson@scouting.org Karen.Thompson@scouting.org

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9. 9 E-Blast Templates

10. Web Banners

16. Marketing Toolbox – Scouting.org/marketing

17. National Recruitment Campaign Page

18. Customizable Text Box

19. Brand on Demand

20. Membership Impact Department We are available to assist councils with: Membership analysis, reports, strategies and plans Training for staff and volunteers Direct Program development bringing Scouting to specific populations New-unit cultivation

21. Membership Impact Department Website Created to help in the areas of membership support for Volunteers and Executives www.scouting.org/membership

23. 2012 recruitment resources

24. Recruitment Plan

29. The BSA’s national recruiting URL Find a unit anywhere in the nation BeAScout.org

33. BeAScout Resources

34. Our biggest challenge is getting our units to update and maintain their pins. BeAScout.org

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38. Questions… 38

39. Resources Marketing Hotline: 972-580-2239 Marketing Toolbox: www.scouting.org/marketing Membership Website: www.scouting.org/membership

40. 40 Thank You!