2.  Stretch Armstrong  Big Wheel  Risk  Transformers  Barbie  Asteroids  G.I Joe  Candy Land  Monopoly  Battleship  Mr. Potato Head

3.  Mattel Inc,’s Barbie was just signed up to star in a live-action feature film by Creative Artists Agency  International Creative Management sparked a four-studio bidding war for a movie starring Asteroids  The William Morris Endeavor Entertainment LLC has signed toy stars such as G.I. Joe and the well known Hasbro game, Candy Land.

4.  While stars such as Will Ferrell and Adam Sandler failed to draw crowds, action figures such as G.I. Joe and Transformers ruled the box office this summer  The second Transformer movie grossed over $833 million in the world-wide box office and hit merchandising revenues of $484 million

5.  A popular question among studio executives is whether or a not a particular project is “toyetic”  This term refers to a concept that can lend itself into a toy, and whether the project will be able to sell tickets and merchandise  No recent project has been more toyetic than Transformers

6.  “Transformers” has paved the way for toy stars and more and more producers are searching for the next big toy  Several projects are currently in the works including movie versions of the games Monopoly and Battleship  There have been numerous calls to The Ohio Art Co. in interest of acquiring the rights to Etch A Sketch for a stand-alone film based on the toy

7. Hollywood directors and actors are both eager to play a part in films starring toys  Will Smith and partner James Lassiter – Risk  Will Smith and James Lassiter – Big Wheel TV show  J.J. Abrams – Micronauts  Brian Grazer – Stretch Armstrong  Ridley Scott - Monopoly

8.  The director of Star Trek firmly insists that anyone who now doubts a toy’s success will be soon proved wrong  Mr. Abrams is confident that once these films have been released, no one will question their star status

9.  Young audience  Less difficult search for talent  Great films encourage higher marketing business