1. Presents…

3. Who We Are Peter and Jeff Mesnik previously founded iMakeNews, a leading eNewsletter platform for fortune 1000 organizations. We built a content management system that empowered networks of over 3,000 organizations to produce and share content for use in highly effective electronic newsletters.

4. Employees represent the brand “Marketers spend significant dollars on a variety of tactics to reach and communicate with customers and promote their brands. However, if employees aren’t aligned with and rallied around that brand, then delivery of that brand promise is broken, leading to suboptimal customer experiences, missed opportunities for true brand differentiation, and customer defection.” (Forester Research) “According to a new study by Wetpaint and the Altimete Group, brands that are more deeply engaged with their consumers through social media like Twitter and Facebook are, in fact, performing better financially. (TheStreet Twitter Effect: Social Media Boosting Brands)” Best Buy say’s a 2% increase in employee engagement at a location increases sales at that location by $100,000. (Business Week “Is Optimism a Competitive Advantage” August 24&31)

5. The business opportunity Increase employee and affiliate engagement with the brand and the company Insure the people on the front line have their own strong brand while re-enforcing the company brand. Use increased engagement and synchronization of the sales staff to drive sales How do we do this?

6. By managing the social content Butterfly Publisher manages the flow of social content by being: A global short messaging platform designed to easily produce, organize, host, distribute and measure social marketing campaigns A global manager of social media content… Connecting videos, photos, blogs, events, and simple short messages to one campaign manager that promotes them across all mediums. An application that allows content to come from the closest most personal brand to the customer

7. Connecting The Networks Butterfly Publisher™ _________________ Twitter Facebook LinkedIn IM SMS Personal Pages Yahoo MiniMail™ 140Mail™ Website (Landing Page) Event Registration (EventBrite) Webinar Promotional Video (YouTube) Presentation (SlideShare) Contact Me (Subscriber) Photos (Flickr) Aggregated Reports

8. Allow sales people to represent the brand Sales People Consumers

9. Personal Brand

10. The application

11. The Proposal To offer The Butterfly Publisher platform to your organization