1. O’Reilly’s TOC-based Agile Publishing Projects  Minimum viable product published July 2011  Latest update posted just prior to TOC NY  Key agile components: -Very small initial publication showing full TOC -Getsatisfaction page for audience feedback -Frequent updates; building content -Basically, “lather, rinse, repeat”  Dynamic pricing model -Rewards early adopters

2. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Minimum viable product published October 2011  Latest update posted during TOC NY  Key agile components: -Very small initial publication showing full TOC -Written & reviewed in open format on PressBooks -Frequent updates; building content -Again, “lather, rinse, repeat”  Dynamic pricing model -Rewards early adopters

3. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Free Preview edition (MVP) published December 2011  Final release later in 2012  Key agile components: -Very small initial publication showing full TOC  Free price for Preview Edition -The freemium model -Full version will have a price and will be offered on a variety of platforms

4. Other O’Reilly Agile Publishing Projects: Early Release  Early digital access  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition

5. Other O’Reilly Agile Publishing Projects: Rough Cuts  Another early digital access option  Served via Safari Books Online  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition

6. Other O’Reilly Agile Publishing Projects: OFPS  Open Feedback Publishing System  Early digital access  Emphasis on gathering reader feedback  Raw & unedited  Free access via OFPS  Content remains on OFPS even after book is published

7. Other O’Reilly Agile Publishing Projects: Short Form Content  Riskier topics and/or the need for speed  Primarily digital, but print offered too  Minimum viable products on cutting edge topics  Can grow over time into larger works  Test the market with smaller investment & gather early feedback