1. @mequoda 1 7 Pillars of Digital Publishing Success Understanding Integrated Digital Publishing

2. "Freedom of the press is guaranteed only to those who own one". - AJ Liebling

3. Gutenberg Era vs. Jobs Era

5. @mequoda 5 Digital Publishing Trends

6. US Household Internet Usage 2015: 78% US HH Penetration

7. US Population is Aging In 2020, 45-84 year old adults will number 131M Up 41% Source: U.S. Census Bureau, 2004

8. Media Consumption vs. Spend Print Media Economics are Upside Down

9. US Internet Activity 92% use email 92% use search 65% use social

10. US Search Activity 92% of adults search 59% do it daily

11. US Email Usage 92% of adults email 61% do it daily

12. US Social Usage Facebook Now Dominates Social Time Spent

13. Mobile Web Usage Growing Mobile Web to Exceed Desktop Web in 2015

14. US Tablet Growth 1 in 3 Americans Will Own a Tablet by 2016 112.5 by 2016

15. Consumer Spending on Content Source: PwC Global Entertainment And Media Outlook Digital Content and Tablets are Spurring Growth in Global Consumer Spending on Content CAG R

16. Consumer Spending on Books Digital Book Sales Spurred Industry Turnaround in 2010 digital Source: VSS Forecast 2010 Consumer Book Publishing

17. 100 print books sold105 kindle books sold FOR EVERY

18. Consumer Spending on Magazines Industry Experts Predict a Magazine Industry Turnaround in 2012 Source: VSS Forecast 2010 Consumer Magazines

19. Consumer Spending on Digital Magazines By 2015, Industry Experts Predict Consumer Spending on Digital Magazines Will Exceed 611M Source: PwC Global Entertainment And Media Outlook

20. Digital Magazine Retailers While Book Industry Comeback Largely Powered by Amazon, Magazine Industry Turnaround Will Be Powered by Apple, Amazon, B&N, Zinio and Others

21. @mequoda 21 @mequoda 7 Pillars of Digital Publishing Success

23. @mequoda 23 Measurement $ 5, 2 3 9, 2 8 1 3 7 3, 1 1 8 $ 1 4. 0 4

24. @mequoda 24 Content

25. @mequoda 25 Community PREMIUM CONTENT EMAIL & SOCIAL MEDIA WEBSITE 305K 743K 8.4M

26. @mequoda 26 Commerce

27. @mequoda 27 Findability

28. @mequoda 28 Usability

29. @mequoda 29 Shareability

31. @mequoda 31 @mequoda Digital Content Marketing

32. @mequoda 32 3-Step Marketing System

33. @mequoda 33 Mequoda Content Marketing Standards

34. @mequoda 34 Mequoda Content Marketing Adoption Rate Source: 2011 Mequoda 500 Study

35. @mequoda 35 Don Nicholas Chief Executive Officer Mequoda Group, LLC Don@Mequoda.com (508) 358-9689 Kim Mateus Chief Content Officer Mequoda Group, LLC Kim@Mequoda.com (571) 313-8779 Thank You www.mequoda.com/dpb12