1. Publish-It-Yourself Workshop Mike McCandless, Instructor Harper College Continuing Education, LLA 0104 Spring 2015 1

2. The PIY Workshop, or Six Weeks to Self-Publishing 1.To Publish, or Not to Publish 2.Author I: Writing a Book 3.Author II: Editor – Every Author Needs One 4.Publisher I: Production, Promotion, Profit 5.Publisher II: Marketeer – The Launch 6.Entrepreneur: Selling Books in the Digital Age Our text: APE: Author, Publisher, Entrepreneur – How to Publish a Book, by Guy Kawasaki and Shawn Welch LLA 0104, 2015602

3. Session 1: To Publish or Not To Publish Housekeeping The Pre-test About the Course About Book Publishing About You and Your Project Homework LLA 0104, 2015603

4. Housekeeping Using your computer here in W219 Blackboard Class website Sign-In Sheet Profile Evaluation Expectations LLA 0104, 2015604

5. The Pre-Test 1.In traditional publishing, who is the “vice president of marketing” for a book? a.Agent b.Editor c.Publicist d.Editorial Assistant e.Spouse Agents help authors find an editor. Editors sign authors for book deals and act as a project manager. Publicists market books to the world. In self-publishing, you must find a way to fulfill all these roles, and more. Read more at ApetheBook.comApetheBook.com LLA 0104, 2015605

6. About the Course About publishing and publishing it yourself A workshop, not a lecture series A very practical objective: To help you become a self-published author in 6 weeks or less! LLA 0104, 2015606

7. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 2015607

8. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 2015608

9. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 2015609

10. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 20156010

11. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 20156011

12. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 20156012

13. Publish-It-Yourself Workshop Start down the road toward making money from your writing by building self- sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction. Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent. Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services. LLA 0104, 20156013

14. About the Instructor Mike McCandless (linkedin.com/in/mikemccandless)linkedin.com/in/mikemccandless Lifelong book lover, passionate about literacy Education o Learning to love the written word o Starting at the top of the food chain o Seeing how books are made o The Stanford Professional Publishing Course o Publishing as business for everyone Work experience o Addison-Wesley, Benjamin Cummings o Micro Focus Publishing o The Military Ministry Press o The Touchwood Press The Touchwood Press LLA 0104, 20156014

15. About Book Publishing An esteemed tradition The publishing revolution o Esoteric to ubiquitous o Analog to digital o Incredibly slow to incredibly fast o Who you know to Who knows you What this means for you o Control o Ownership o More earnings…maybe…some day. o Not enduring the slings and arrows…as much. o A happier you! LLA 0104, 20156015

16. A writer talks about self-publishing 16

17. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156017

18. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156018

19. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156019

20. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156020

21. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156021

22. What is a Book, Anyway? Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook version to reach digital readers. - Amazon CreateSpace - LLA 0104, 20156022

23. What is a Book, Anyway? 23 LLA 0104, 201560

24. What is a Book, Anyway? What is a book? In the Kindle era, it seems pretty obvious. There is an implicit argument in the act of digitizing a book and removing it from the shelf: a book is its text. A book is a unique string of words, as good as its bits. But printed books are also objects, manufactured objects, owned objects, objects that have been marked by pencils and time and coffee cups and the oils from our skin. "A book is more than a bag of words," the (Book Traces) project's founder, University of Virginia's Andrew Stauffer, told me. "These books as objects have a lot to tell us." Excerpted from “What Is a Book?” by Alexis C. Madrigal (The Atlantic, May 7, 2014)“What Is a Book?” 24

25. A book by any other name 25 Straight text books E-books iBooks Enhanced e-books Bound books

26. About You and Your Project Where are you Now? o Your computer o Your software o Your Web and Social Media Usage o Published author? o Have a project you can publish in 5 weeks? Where do you want to go? o Author? o Publisher? o Entrepreneur? LLA 0104, 20156026

27. Tell Us About Your Project Habit 2: Begin with the end in mind. Stephen Covey, The 7 Habits of Highly Effective People LLA 0104, 20156027

28. Homework 1.To Publish or Not to Publish? Read front matter, and chapters 1-3 in APE. 1.Author? 2.Publisher? 3.Entrepreneur? 2.Select your tools: 1.Hardware 2.Word processor 3.Publishing services provider. 3.Get your project ready. 4.Bring a book. 5.Visit touchwoodpress.com/piy. Password: 201560. Use the Forum. 6.Prepare 2-3 questions to bring to class. LLA 0104, 20156028