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Published byCharleen Holmes Modified over 9 years ago
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ETHOS The speaker’s character. Audiences will trust a speaker whom they believe to have strong character over one they do not trust, regardless of the speaker’s relative qualifications
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Why does Charles Barkley sell financial advice?
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Why wouldn’t we trust Hitler about fascism?
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LOGOS The speaker’s use of logic. If the speaker develops his or her argument using solid examples and develops a logical conclusion, audiences will follow his or her reasoning and accept the argument
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Inductive reasoning Drawing logical conclusions from specific facts Example: These three cats like tuna fish, therefore all cats like tuna fish. Logical fallacy: We had rain all week, therefore we shall have rain all year.
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Deductive reasoning Reasoning from the general to the specific Example: All dogs are mortal. Fido is a dog. Therefore Fido is mortal. Logical fallacy: Ten chefs can cook faster than one chef. One chef can make a chicken in an hour. Therefore, ten chefs can make a chicken in six minutes.
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PATHOS Appeal to emotion. If an audience has an emotional response to a speaker’s words, it will likely remain more engaged in the argument, and it will also be more likely to act in response to the speaker’s rhetoric.
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Examples Anecdotes are stories that support a speaker’s argument. Example: Telling a story about Anabelle who was killed by a drunk driver before her prom supports the argument against drunk driving.
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Statistics Statistics can also appeal to emotions Example: 158,000 people will be killed or injured by a drunk driver this year.
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