2. Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and Neglect.

3.  Media Outreach  Awareness Campaign  Community Outreach

4.  Paid Media  Earned Media  Social Media

5.  Compass Piece/Letter to Editor o Repost on social media o Share with listserv  Write article in agency newsletter  Reach out to local media outlets to host a discussion or story

6.  Facebook o New profile picture - pinwheel o Weekly posts focused on Strengthening Families Protective Factors o Ads to promote the month  Pinterest o Prevention month board o Ideas for activities and events

7.  Create an event - rally  Market event on social media  Press release to media outlets  Turn things blue - use blue objects, social media, or other ways to turn a physical or cyber space blue  Encourage people to wear blue  Distribute poster  Identify leads at businesses/companies to encourage people to wear blue  Distribute a blue item (i.e. pinwheel sticker or lapel pins)

8. Add your organization’s personal touch Simple, accessible help for parents Host local family events

9.  Resources for Organizations o Copies of posters o Go Blue Day Information o Proclamation o Fact Sheet/Talking Points  Resources for Families o Protective Factors o How to prevent child abuse o How to report child abuse

10. Trevor Storrs Executive Director (907) 248-7370 tstorrs@alaskachildrenstrust.org www.alaskachildrenstrust.org