1. County Safety Plan Meetings ATP 6 March 2010 Office of Traffic Safety Minnesota Department of Public Safety

2. Motor Vehicle Crashes = Leading Cause of Death (Ages 1-34) 93% of deaths are a result of driver behavior 34% are due to road factors 12% are a result of the driver’s vehicle Combination of these factors contribute to crashes.

3. Basic Behavioral Strategies Pairing education with enforcement – Education alone will not change behavior – Enforcement alone will not change behavior for very long “Popular” choices are often not effective – Improve driver’s education – Public information campaigns – Handouts and give-aways Enforcement Tools Laws

4. Programs through Office of Traffic Safety Safe and Sober- (aggressive overtime traffic safety enforcement) HEAT (High Enforcement of Aggressive/Speed Traffic) TZD Safe Roads (Safe Communities Coalitions) Night CAP (Concentrated Alcohol Patrol) DWI Courts and Court Monitoring Alternative Rides Home Communications tools – publicizing enforcement with news releases, media kits, posters Worksite policies or trainings – server training – policies on texting/cell phone use/speeding/seatbelts/alcohol

5. 2004-2008 Number of Fatalities and Severe Injuries by County

6. Summary for Alcohol Related Fatalities and Severe Injuries Target: it may be cliché, but… – Young – Male – Weekend – Night time; early morning -CSAH -April?

7. 2004-2008 Number of Fatalities and Severe Injuries that were Alcohol Related

14. Summary for Speed Related Fatalities and Severe Injuries Target: – Young – Male – Winter

15. 2004-2008 Number of Fatalities and Severe Injuries that were Speed Related

22. Summary for Distraction Related Fatalities and Severe Injuries Target: – “Work hours”, between 8am and 8pm – Female (disproportionately affected)

23. 2004-2008 Number of Fatalities and Severe Injuries that were Distraction Related

30. Summary for Fatalities and Severe Injuries that were Belted Target: - Young- Male - Weekends- Evenings; early mornings

31. 2004-2008 Number of Fatalities and Severe Injuries that were Belted

37. Contributing factors to K+A by percentage

38. Office of Traffic Safety Department of Public Safety http://www.dps.state.mn.us/ots/ Contact: Laura Richardson 651-201-7073 Laura.richardson@state.mn.us