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Published byBrendan Jefferson Modified over 9 years ago
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GLOBAL CONSUMER BEHAVIOUR – SUPPLY & DEMAND www.inttea.com
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WORLD PRODUCTION OF TEA 1986 - 2005
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WORLD PRODUCTION OF TEA IN 2005 In Million Kgs
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WORLD PRICE OF TEA EX-AUCTION 1986 – 2005
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APPARENT CONSUMPTION OF TEA IN 2005 BY COUNTRIES
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DEMAND FOR TEA IN IMPORTING NATIONS
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SUPPLY GROWTH OF 26% OVER LAST 10 YEARS TIGHTER SUPPLY FOLLOWED BY HIGHER PRICE COMBINED CROP OF INDIA & CHINA 53% OF TOTAL SUPPLY EXPECTED TO TOP 4 M. mt BY 2016 PRICES DISMAL AT AROUND US $ 1.50 PER KG WEAKER CURRENCIES OF TEA PRODUCERS SUPPLY & PRICES
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DEMAND INDIA & CHINA CONSUME 40% OF WORLD SUPPLY GROWTH AMONGST PRODUCERS NOT MATCHED BY IMPORTERS WIDER CHOICE OF BEVERAGES STAGNANT POPULATION HIGHER DISPOSABLE INCOMES STABLE ECONOMIES & LOW INFLATION IMPENDING CHANGES IN CONSUMER PREFERENCES IN THE MIDDLE EAST
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SUPPLY & ABSORPTION SUPPLY OVER DEMAND GAP WIDENING DEMAND FOR LOWER PRICES CREATING OPENINGS FOR POORER TEAS TO DEMAND BETTER QUALITY PAYING IMPROVED PRICES EXPLORE POSSIBILITIES OF CURTAILING CROP
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