1. © Heidelberger Druckmaschinen AG Rainer Prosi page 1 November 5, 2011 Print Shop of the Future An open System Architecture to link Conventional and Digital Print Media Production Systems for Digital Production Printing

2. © Heidelberger Druckmaschinen AG Rainer Prosi page 2 Hybrid Printing – Some Definitions? November 5, 2011

3. © Heidelberger Druckmaschinen AG Rainer Prosi page 3 November 5, 2011 The Graphic Arts Workflow Request Estimate Production planning Production control Tracking Order Intake Quote Job Costing Shop Floor Data Collection Delivery Process planning Billing Product Intent Normalizing Impositioning Rendering Plate making (offline) Preflighting Color Separating Image including Presetting Image Control Printing Cutting Folding Stitching Print Control PostPress Control Plate making (inline) Forms Proofing Trapping Page Proofing Color Conversion Collating Variable data authoring Print Control Variable data merging Rendering Color Separating Trapping Printing Cutting Binding Variable data Pages Impositioning MIS / PPS Conventional Production Digital Production

4. © Heidelberger Druckmaschinen AG Rainer Prosi page 4 November 5, 2011 Normalizing Impositioning Rendering Plate making (offline) Preflighting Color Separating Image including Presetting Image Control Printing Cutting Folding Stitching Print Control PostPress Control Plate making (inline) Forms Proofing Trapping Page Proofing Color Conversion Pages Conventional Sheetfed Offset Workflow Page Preparation Page Proofing Imposition Platemaking Sheet Printing Cutting Folding Collecting Binding

5. © Heidelberger Druckmaschinen AG Rainer Prosi page 5 November 5, 2011 Collating Variable data authoring Print Control Variable data merging Rendering Color Separating Trapping Printing Cutting Binding Variable data Impositioning Digital Workflow Page Preparation Page Proofing Imposition RIPing Document Printing Collating Cutting Binding

6. © Heidelberger Druckmaschinen AG Rainer Prosi page 6 November 5, 2011 Comparison of the workflows Page Preparation Page Proofing Imposition Platemaking Sheet Printing Cutting Folding Collecting Binding Page Preparation Page Proofing Imposition RIPing Document Printing Collating Cutting Binding Why are they still so different?

7. © Heidelberger Druckmaschinen AG Rainer Prosi page 7 November 5, 2011 Customer MIS Conventional Printing Prepress CIP4 / JDF System Reference Model – A Current View Postpress Customer Facility Print Shop Management Print Shop Press Prepress Publishing Document Creation Prepress Workflow System ( Gray Box Expander ) Binding System JDF Intent Creation Content Creation Estimating & Order Entry Submit Content Integrated Digital Printing Digital Prepress Integrated Finishing Digital Printer Sheet-fed Offset Press Press Controller Imposition Print Shop Scheduling & Management Digital Print Controller Other Prepress RIP Imposition Creator Postpress Device Postpress Controller Binding Device Production Workflow Mgmt

8. © Heidelberger Druckmaschinen AG Rainer Prosi page 8 November 5, 2011 Issues with the current View Decision whether to produce Digital or Conventional is made early in the workflow Work for conventional is lost when switching to digital and vice versa Work in device color spaces is useless on other devices Imposition defines sheet size which defines the output device Current Workflow and MIS products tend to focus on only one of the two workflows Sheet / Plate oriented conventional workflow systems High level Imposition specified in JDF as Stripping Document oriented digital workflow systems High level Imposition specified in JDF as LayoutPreparation

9. © Heidelberger Druckmaschinen AG Rainer Prosi page 9 November 5, 2011 Customer MIS Hybrid Printing Prepress Enhanced System Reference Model – The Future Customer Facility Print Shop Management Print Shop Press Publishing Document Creation Prepress Workflow System ( Gray Box Expander ) Binding System JDF Intent Creation Content Creation Estimating & Order Entry Submit Content Sheet-fed Offset Press Hybrid Press Controller Imposition Print Shop Scheduling & Management Other Prepress RIP Imposition Creator Postpress Device Postpress Controller Binding Device Production Workflow Mgmt Digital Press

10. © Heidelberger Druckmaschinen AG Rainer Prosi page 10 November 5, 2011 Imposition Requirements for late stage workflow decisions Need both (or n) impositions to be defined within JDF: Multiple explicit Layout Definitions, only one of which is active + Exact, predictable positions - verbose, inflexible Parametric Layout – no common definition in JDF 1.4 Conventional: Stripping Digital: LayoutPreparation + flexible, concise - Implementation specific execution Product Intent Layout only (no Sheet imposition specified originally) - Cost relevant decisions are made in production - MIS has no control over resource usage

11. © Heidelberger Druckmaschinen AG Rainer Prosi page 11 November 5, 2011 Parametric Layout Requirements Digital Printing / LayoutPreparationParams Emulate typical Device UI features NUp Booklet Mode Little Media size variability / Small Media sizes Fully automated, single device, inline finishing Conventional Prepress / StrippingParams Specify Cost relevant features of Imposition Media Size variation / Waste reduction Folding scheme assignment Semi-automated Multiple devices, offline finishing CIP4 is contemplating to merge the two concepts

12. © Heidelberger Druckmaschinen AG Rainer Prosi page 12 November 5, 2011 Color Requirements for late stage workflow decisions Device independent Color – Color Managed Workflow Device Gamut Device specific Spot Color handling Traditional Color Workflow Conventional: ICC Color Management Device CMYK Digital: sRGB Workflows Moving towards more color management

13. © Heidelberger Druckmaschinen AG Rainer Prosi page 13 November 5, 2011 Finishing Requirements for late stage workflow decisions Inline or Offline Digital Finishing? Inline: Finishing follows a different path after digital print Mixed Digital and Conventional inputs are possible post fuser inserters Offline: Finishing may be identical to Conventional workflow Merging point is in the Bindery Mixed Digital and Conventional inputs are possible

14. © Heidelberger Druckmaschinen AG Rainer Prosi page 14 November 5, 2011 MIS Requirements for late stage workflow decisions JDF and JMF are sufficiently abstract and flexible to model any workflow combination Cost Auditing is already possible today MIS need to plan both workflows in advance and select one late in the workflow Estimated costs vary with Workflow and must be based on realistic probabilities MIS need to support multiple workflow models for one product Sweet Spot: This capability may be used to model multiple Digital or Multiple Conventional devices/workflows

15. © Heidelberger Druckmaschinen AG Rainer Prosi page 15 November 5, 2011 Next steps in a hybrid workflow Page Preparation Page Proofing Imposition Platemaking Sheet Printing Cutting Folding Collecting Binding Page Preparation Page Proofing Imposition RIPing Document Printing Collating Cutting Binding Common Page Handling Separate Sheet To Signature Handling Common Binding

16. © Heidelberger Druckmaschinen AG Rainer Prosi page 16 November 5, 2011 Future steps for hybrid workflows Full Variable data in a hybrid workflow Archiving for a hybrid Workflow E.g. rerun short reprints of a conventional job on a digital device Hybrid Conventional Web and Digital Workflows Moving from Hybrid to Cross Media Solutions that work for Hybrid have potential for Cross Media Color Independence Size Independence Additional Difficulty: No common pages as links between the two

17. © Heidelberger Druckmaschinen AG Rainer Prosi page 17 November 5, 2011 An open System Architecture to link Conventional and Digital Print Media Production Systems for Digital Production Printing Rainer.Prosi@Heidelberg.com Thank you very much for your attention!