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Published byArchibald Dalton Modified over 9 years ago
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Social Media and the Fast Food Industry
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We live in a FAST FOOD NATION http://www.youtube.com/watch?v= 9ReYZsypIdM http://www.youtube.com/watch?v= 9ReYZsypIdM describes an executive employee who works in the Fast Food chain business, tries to research and find where his meat is coming from. (ethos)
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Competition is a big factor
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Does Social Media Benefit or Hurt Business (compare and contrast) Competition can hurt business False Advertising such as Promotional Ads can hurt or benefit business Use of cell-phones by employees can take away productivity High expectations by employers
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Claims Benefit or Hurt Business (compare and contrast) Work ethic decrease (employees on phone) Too much pressure on restaurant employees (high expectations) Over-worked employees (long hours)
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Social Media has changed the way we look at fast food: Healthier options advertised to teens and young adults.
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Work ethic decrease (employees on phone) Are employees searching for another job? Are they visiting an online social networking site? Are they shopping on Amazon or Ebay?
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CUSTOMERS HAVE HIGH EXPECTATIONS DUE TO SOCIAL MEDIA ADVERTISMENTS!
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Too much pressure on restaurant employees (high expectations) Social media advertising Decreased morale Decreased work ethic
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Under-paid & over-worked employees (PATHOS)
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Over-worked employees (long hours) Underpaid employees Over worked employees Late night shifts
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SOCIAL MEDIA ADVERTISMENTS can be misleading to customers to be disappointed.
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