1. © 2013 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Chapter 16 Speaking to Persuade

2. 16-2 Goals of Persuasive Speaking Win over your listeners Know your subject thoroughly Maintain a high standard of ethical behavior

3. 16-3 Persuasive Speeches Speech to influence thinking Speech to motivate action

4. 16-4 Speech to Influence Thinking

5. 16-5 Speech to Influence Thinking Sample purpose statement To convince my audience that child geniuses should be permitted to enroll in college classes

6. 16-6 Speech to Motivate Action

7. 16-7 Speech to Motivate Action Sample purpose statement To persuade my audience to eat fish as their chief source of protein

8. 16-8 Speech to Motivate Action Ask for precise action

9. 16-9 Speech to Motivate Action Get a response Phone calls/social media Petition Show of hands Sign-up sheet

10. 16-10 Speech to Motivate Action Don’t pressure listeners

11. 16-11 Patterns of Organization

12. 16-12 Motivated Sequence 1. Attention 2. Need 3. Satisfaction 4. Visualization 5. Action

13. 16-13 Motivated Sequence Attention

14. 16-14 Motivated Sequence Need

15. 16-15 Motivated Sequence Satisfaction

16. 16-16 Motivated Sequence Visualization

17. 16-17 Motivated Sequence Action

18. 16-18 Problem-Solution Problem Solution

19. 16-19 Problem-Solution Problem

20. 16-20 Problem-Solution Solution

21. 16-21 Statement-of-Reasons 1 st reason 2 nd reason 3 rd reason

22. 16-22 Statement-of-Reasons 1 st reason

23. 16-23 Statement-of-Reasons 2 nd reason

24. 16-24 Statement-of-Reasons 3 rd reason

25. 16-25 Comparative-Advantages 1 st advantage 2 nd advantage 3 rd advantage

26. 16-26 Comparative-Advantages 1 st advantage

27. 16-27 Comparative-Advantages 2 nd advantage

28. 16-28 Comparative-Advantages 3 rd advantage

29. 16-29 Tips for Your Career

30. 16-30 Tip 16.1 Use Role Play to Change Behavior

31. 16-31 Tip 16.2 View Persuasion as a Long-Term Process

32. 16-32 Special Techniques: Use Leave- Behinds