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Social Media for Public Services Enda Nasution, Founder, Sebangsa ITU – ASEAN Social Media Forum | December 2014
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My Information Enda Nasution –Blog: http://enda.goblogmedia.com –Twitter & SebangsaID: @enda Non practicing Civil Engineer with 9 year old son Blogging since 2001, 1 st chairman to Pesta Blogger 2007 Professional experiences at Ogilvy Jakarta, Cheil Samsung, Mono Group (Thailand) Technical Advisor Inmark Digital (2009 – now) Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – 2012) Working on new social media platform aiming to transform Public Service SEBANGSA APP (2012 – now)
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INDONESIA Pop. 240 million 13,000 islands 300 hundreds languages GDP US$ 3.5k per capita, Indonesia GDP US$ 8k per capita, Jakarta Democratic System National and Local Election Freedom of Media & Speech Unique Culture Specific Behavior Communities and Groups are BIG Big on Social Media/Interactivity Facebook Users 4th global 60m Jakarta No 1 most active Twitter city Head of Country is on Twitter @sbyudhoyono First lady in on Instagram @aniyudhoyono Internet Users 25% or 60m Mobile Phone Users 84% Smartphone Users 24%
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SOCIAL MEDIA IMPACTS Social Relationships Business/ Marketing/ SME Media/ Information/ Knowledge Politics/ Government/ Civic Duty Development/ Education Improving Life’s: CITY Friendships, Marriage Offices, Schools
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SOCIAL MEDIA for SOCIAL GOODS Digital / SocMed / Mobile InformationInteractionsActions Relief Vanity Expressions Communications Pressure Group Advocacy Participations
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LAPOR: National Reporting System User Report Monitoring
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Twitter as Reporting and Delegation Tools SocialCollaboration
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https://www.floodtags.com/ Using Real Time Public Data
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http://www.unglobalpulse.org/nowcasting-food-prices http://nowcasting.unglobalpulse.org/ Analyzing Public Data
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Existing SOCIAL MEDIA Platforms Twitter, Facebook, Instagram Open & Public Data Limited Functionality Existing Audience No Customization
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New SOCIAL MEDIA aim to transform Public Services Do we need another one? Do we have the technology? What are the advantages How to make it work?
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Research, Design, Development: 2yrs Team of 35 people in Jakarta & Yogya 1 st Version Okt 2014: #buburayam www.sebangsa.com
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PUBLIC SERVICES IN #1STVERSION Social Emergency Channel Next to be provided are Sebangsa365 (national calendar), Sebangsa000 (location services), Sebangsa24 (media watch), SebangsaTV (tv watch), Sebangsa108 (information center) and more Social Call Center
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s-G o v | N o v2014 Berbagi & Membangun
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