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SOCIAL MEDIA 101 How to Get Started on Facebook Alumni Senate | April 16, 2010
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AGENDA Overview of social media Primer on Facebook Social media’s role in your communications Facebook best practices Setting up a Facebook group Marketing events through Facebook How to get your first 25 members Q&A
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WHAT IS SOCIAL MEDIA Back in day, media was fed to us. Flickr CC @abbybatchelder
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WHAT IS SOCIAL MEDIA Slides 3–6: Don Schindler to fill in Pick what we want. Make what we want. Share what we want. Flickr CC @Masahiro Ihara
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WHAT IS SOCIAL MEDIA Image by @scottyhendo
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WHAT IS SOCIAL MEDIA Image by @scottyhendo
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WHAT IS SOCIAL MEDIA Users desire it. Users expect it. Users demand it. Flickr CC @ Ⅿ eagan
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COMMUNICATIONS CHANNELS Social Media Website Newsletters Direct Mail Broadcast Email alumni.nd.edu nd.edu Alum publications University social media
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BENEFITS OF FACEBOOK Convenient way to reach your target audience Allows you to publicize events Can obtain feedback from your constituents It’s cost-effective and easy
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CLUBS, CLASSES AND ALUMNI GROUPS ON FACEBOOK ND Clubs 91 clubs have Facebook groups; 6,200 total members ND Classes About 25 class-related Facebook groups ND Groups Each of our minority alumni networks has a Facebook group
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BEST PRACTICE #1 Facebook Group (vs. a page)
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BEST PRACTICE #2 Accessibility: Global group, straightforward name and logo
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BEST PRACTICE #3 Fresh Content: Events, photos, links
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BEST PRACTICE #4 Multiple Administrators
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BEST PRACTICE #5 Promote Your Group
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BEST PRACTICE #6 Timely responses
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SETTING UP A FACEBOOK GROUP
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MARKETING EVENTS THROUGH FACEBOOK Create positive social pressure Use RSVP feature Update event if details change
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HOW TO GET YOUR FIRST 25 MEMBERS Send broadcast email to your constituents Include link on your website Write an article for your newsletter Promote the group at your events Get all of your officers/board members/committee chairs to join
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QUESTIONS CONTACT US Garrett Kuk garrettkuk@gmail.com Don Schindler don.schindler@nd.edu Josh Stowe josh.stowe@nd.edu
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