1. Global Trends in Association Management John H. Graham IV, FASAE, CAE President & Chief Executive Officer ASAE Washington, DC

2. Agenda Who We Are Association Market in the United States Trends Impacting Associations Q&A

3. Who We Are

4. ASAE: The Center for Association Leadership  Founded in 1920  Based in Washington, DC, with representative offices in South Korea and China  21,000 members  10,000 organizations  United States and 50 countries

5. What We Provide LEARNINGKNOWLEDGE COMMUNITY ADVOCACY

6. Association Market in the U.S.

7. In the United States … 1 in 3

8. In the United States … … Associations represent virtually every profession and industry sector.

9. Size & Scope of U.S. Associations There are roughly 92,000 trade and professional associations in the U.S. There are nearly 1.3 million charities, foundations, and similar organizations. Other types of tax-exempt entities in the U.S. include social welfare organizations, labor unions, colleges and universities, churches, veterans’ groups, and more.

10. Trends Impacting Associations

11. Trends Impacting Associations * Demographic Shifts Sector Blurring Volunteerism Technology Advances Networks Organize/ Enable *Adapted from Convergence: How five trends will reshape the social sector, The James Irvine Foundation and La Piana Consulting, November 2009

12. Demographic Shifts Typical age distribution of a professional society …today McKinley Marketing Member Research

13. Demographic Shifts  Multiple generations working side-by- side  Learn to share leadership across generations and cultures.  Growth in the Hispanic population is huge. By 2050, 1 in 3 Americans will be Hispanic. Now 1 in 7.

14. Technology Advances Us  Associations have been quick to adopt social media  Now need to improve ability to effectively choose among the channels  No single organization-wide identity  Mobile is it

15. Technology Advances Us  Mobile Impacts Multiple Aspects of Our Work  Web, tablet, and smart phone platforms  Advertising is different on each platform  Content distribution is different on each platform

16. Prediction…

18. Evolution of Mobile Access

19. Technology Advances Us  Content now from three different sources  Association  Members  Outside sources  The trick is to aggregate content from all three sources, package it, and deliver it in a format the end user wants.

20. Networks Organize/Enable Us  Applying the new ways of networking to the traditional model.  Allows for deeper, more meaningful collaboration  Opens and encourages a global and diverse community of thought and practice.  Associations may no longer be “institutions.”  Less focused on the organization as a central unit  Find ways to have impact across networks and programs.  Forge new and/or collaborative partnerships.

21. Volunteerism Under Pressure  Economic & time pressures make Virtual Volunteering and Micro Volunteering more attractive.  Challenged to align volunteer opportunities with an increasingly diverse pool of volunteers.  Engage in meaningful work.

22. Sectors are Blurring  More for-profit organizations see the value of “doing well by doing good”  More not-for-profit engaged in for profit activities  Challenge to associations is to thrive in a blended economy

23. When Five Trends Converge Demographic shifts Sector blurring Volunteerism Networks for organizing Technology advances

24. It is the convergence of trends in motion and the accelerated speed of change that can distract us from creating and delivering on real value.

25. Questions and Comments

26. Speaker Contact Information: John H. Graham IV, FASAE, CAE President & CEO ASAE Phone: +1-202-626-2741 E-mail: jgraham@asaecenter.org