1. 1 Effective Legitimate Progressive

2. 2 Educate, Promote and Defend - Resale efficiencies are a benchmark for government - Revised Hearing format supports increased awareness - Decisive intervention when programs are threatened - Taking on the “tough” issues Educate, Promote and Defend - Resale efficiencies are a benchmark for government - Revised Hearing format supports increased awareness - Decisive intervention when programs are threatened - Taking on the “tough” issues Effective Legitimate Progressive The Year in Review

3. 3 Partnership Initiatives - Store Level Training - Patron Awareness - Logistics - Vendor Compliance - Category Review Analysis - Social Media Partnership Initiatives - Store Level Training - Patron Awareness - Logistics - Vendor Compliance - Category Review Analysis - Social Media Effective Legitimate Progressive The Year in Review

4. 4 Face the facts - Unyielding budget pressure continues - 6 0 % of authorized patrons opt out - Outside retailers have targeted the military - Pressure on meeting formats and travel - The tough issues will remain tough issues Face the facts - Unyielding budget pressure continues - 6 0 % of authorized patrons opt out - Outside retailers have targeted the military - Pressure on meeting formats and travel - The tough issues will remain tough issues Effective Legitimate Progressive Future Opportunities

5. 5 The “Call to Action” requires strategy and agility - In the world of communication…content may be KING but distribution is the EMPEROR - Must enable the association’s retail power - Must develop alternate communication and training platforms - Must have more solution oriented forums The “Call to Action” requires strategy and agility - In the world of communication…content may be KING but distribution is the EMPEROR - Must enable the association’s retail power - Must develop alternate communication and training platforms - Must have more solution oriented forums Effective Legitimate Progressive Future Opportunities

6. 6 Three pillars of the value proposition - Reciprocating for dedicated service with “valued” quality of life programs - Supporting the military with cost effective benefits with a high return in the retention of quality people - Provide a powerful engine to revitalize the American Economy through commerce and jobs Three pillars of the value proposition - Reciprocating for dedicated service with “valued” quality of life programs - Supporting the military with cost effective benefits with a high return in the retention of quality people - Provide a powerful engine to revitalize the American Economy through commerce and jobs Effective Legitimate Progressive Value of the Benefits

7. Looking for Messengers 7 The next time you have a sales/office call, spend 5 minutes talking about the ALA - It is about protecting these benefits and improving quality of life for the troops - It is about a unique partnership with a focus of win-win-win - It is collaboration at its best! The next time you have a sales/office call, spend 5 minutes talking about the ALA - It is about protecting these benefits and improving quality of life for the troops - It is about a unique partnership with a focus of win-win-win - It is collaboration at its best! Effective Legitimate Progressive The ALA has been around for 90 years because it works! The ALA has been around for 90 years because it works!

8. 8 Effective Legitimate Progressive Movie Here

9. 9 Effective Legitimate Progressive If you are in this channel and you do not belong to the ALA….what are you in it for? If you are in this channel and you do not belong to the ALA….what are you in it for?