1. Connecting one generation of Jayhawks to another

2. Our mission  To enhance the experience of former, current and prospective students  By building upon the journalism school’s strengths and improving its weaknesses  Through the recruitment of KU journalism alumni and their resources  And the retention of current students in the school’s Web of networks  Through use of social media.

3. Rich reserves  Skilled and experienced alumni  A wealth of possible connections and opportunities for our current students  High alumni loyalty to the school  Current students who are green, ambitious and open to new experiences

4. State of the J-School  New curriculum on the horizon  The “real world” for journalists is changing rapidly  Graduates and alumni both affected by new demands  Added pressure to make the most of undergraduate career by gaining more real-world experience  Increased desire to make connections that could be valuable in the future.

5. Social media situation  Minimal current social media exposure  Highly connected students from now on  Ideal soil for creating lasting retention and recruitment  Explosion of products and social media  We have the tools to help bridge the gap between graduation and finding a job  We have the resources in our alumni to help make the educational experience more valuable for current students  Increasing Alumni interaction  Better support for school

6. Current social media exposure Fan pageFans:647Fan pageFans:647

7. Social media outreach plan

8. Facebook  Maintain fan page  Put more personal announcements.  Typical message is: KU William Allen White School of Journalism and Mass Communications has several unique and/or new journalism classes available for the spring semester, which students will be enrolling in shortly. Check it out: http://www.journalism.ku.edu/services/course_promos.shtm l KU William Allen White School of Journalism and Mass Communications http://www.journalism.ku.edu/services/course_promos.shtm l  Need real, human voice with less PR-speak  Main audience is alumni

9. Twitter  Create Twitter page  Maintained by a single person or a small team  Audience: current students and alumni  Get involved in conversations and interact with audience  Become a relevant voice in the global conversation  Branding, identity, recognition

10. PB Works - Wiki  Audience: current students and alumni  Use Wiki to maintain lists  Where are alumni now?  What short-term internships are available for students?

11. Blogs  School of Journalism and Mass Communication blog  Announcements for upcoming academic issues or special events  Reports or photographs, videos of those events  Alumni bloggers  Read about how other graduates are navigating through life after KU by checking out their personal blogs

12. More tools  UserVoice  Customers have best advice about product  Share ideas  Vote up best  Respond, implement, repeat  Monniter:  Moniter Twitter in real-time for mentions of words

13. Mail Chimp  Web-based marketing application that allows you to send and track e-mail marketing campaigns  Create html emails regardless of experience  Upload/create own designs  Integrations with social media like Facebook, Twitter  Create/maintain as many lists as you want. Segment them into interest groups.  Verify how email will look in various browsers  Reports of opens, click-throughs, bounce backs.

14. Other thoughts  inCircle for U-M alumni  It offers all the basic functions of an online directory (the ability to search for friends and colleagues) with the added ability to create your own personal network—just like Facebook and LinkedIn—but exclusively for U-M students and alumni  From here, you can search for jobs and find alums who work at companies you’re targeting

15. Summary  No matter which way we choose, the following functions should be included:  Professional conduit –providing free services such as job postings, and advices for course choosing, etc.  Community board –where alumni and students can exchange information of any sort  Social events –organize social events for alumni and students