1. EMBA Technology Conference April 9 - 10, 2012 Michael Desiderio, Executive Director EMBA Council

2. “EMBA Council – Stone Tablets to Mobile Tablets”

3. http://www.youtube.com/watch?v=rZWqMcqQs50 http://www.youtube.com/watch?v=sHpqCNMUlWs Things They Are A Changin’

4. Shifting Sands of EMBA Reminder of what’s changed and why it matters

5. Source: damninteresting.com

6. Red = None Grey = Partial Green = Full Industry Tuition - 2011 Source: EMBAC research partner, Percept Research

7. Summary – Industry Tuition Changes What Changed?

8. Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence http://www.executivemba.orghttp://www.executivemba.org To the EMBA Industry

9. Prospective Student Site Traffic

10. Prospective Student Site Search Tool Oct. 20, 2010 through Sept. 21, 2011 –Avg. registering per month = 77 Sept. 22, 2011 through Dec. 31, 2011 –Avg. registering per month = 148

11. Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence http://www.executivemba.orghttp://www.executivemba.org –Student facing app To the EMBA Industry

12. iPad/iPhone App App launched – May 2, 2011 Downloaded in 60 countries Total Downloads = 1335

13. iPad/iPhone App

14. Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA How have we responded? –Student facing web presence http://www.executivemba.orghttp://www.executivemba.org –Student facing app –Student facing eBook To the EMBA Industry

15. eBook

16. So is everything changing?

17. Still Constant Student Demographics

18. Polling Survey - Course Materials 8.71% 47.26% 12.08% 69.7% 30.3% Aug.2010 Dec.2011

19. Social Media Usage

20. The Challenge

21. Backup Slides

22. Direct outreach to students is no longer optional –Broader marketing channels are needed Need to be where they are (e.g. social media) –Marketing to both organizations and individuals Broader stakeholder management To “A” Specific School Why It Matters

23. Prospective Student Site Traffic 2011 Year In Review

24. Broad exposure for industry not just schools –Students have better access to information –Students want to understand the differentiators of the EMBA Adoption of best practices across platforms Program format shifts Possibly some downward pressure on tuition How have we responded? –Student facing web presence http://www.executivemba.orghttp://www.executivemba.org –Student facing eBook –Student facing app To the EMBA Industry Why It Matters

25. H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research

26. H2. Please estimate how many distance learning contact hours (actual 60-minute hours) are delivered either synchronously or asynchronously. [MANDATORY] Source: EMBAC research partner, Percept Research