1. Discussions with Staff February 2009

2.  Create common understanding  Review and discuss expected outcomes and needs  Discuss results of discussion with volunteer leaders  Discuss uses of data  Prioritize “Areas of Focus” and “Datapoints”  Create matrics  Discuss Next Steps

3. A dashboard is a visual display of the most important information needed to achieve one or more objectives and make better decisions. Characteristics:  Single computer screen  Able to monitor “at a glance”  Updated frequently  Visually appealing …best image, an automobile dashboard…

4.  Sales Revenue  Sales Comparisons  Expenditures  Customer Satisfaction  Participation  Safety  News Feeds  Demographic Information  Competitive Comparisons  Market Penetration  Project Progress  Etc.

5. 1. Gather data and expectations 2. Identify appropriate and strategic metrics 3. Examine “best practices” 4. Create recommendations Additional steps… 1. Design dashboard 2. Create communication strategy 3. Create process for maintaining dashboard

6. Outcome: Practice data driven decision- making Critical Questions for Consideration:  What decision-making could be enhanced through better data?  What are the outcomes we want to achieve through use of the data?  What data points would enhance decision- making?

7.  Easily accessible and usable  Ability to easily retrieve group (division, roundtable, etc.) specific information  Ability to compare and contrast (with other divisions, roundtables, etc)  Opportunity to customize dashboard  Provides both “internal” and “external” data  Ability to “cut” and “paste” information into reports  Ability to work on multiple platforms  Provide historic data (for comparisons)  What else?

8.  Member/Membership Demographics  Program Marketing (Primarily focused on professional development)  External Environmental Scanning  Budget and Finance  Communication Preference  Publication Statistics  Legislation and Regulation

9.  Member/Membership Demographics  Program Marketing (Primarily focused on professional development)  External Environmental Scanning  Budget and Finance  Communication Preference  Publication Statistics  Legislation and Regulation

10.  Categories  Retention  Fee structure  Number of members  Cost  Active vs. Inactive  Attendance  Communication preferences  Career life  External memberships  Geographic distribution  Satisfaction  Others?

11.  Content  Level of programming  Attendance  Audience  Delivery methods  Evaluation/Satisfaction

12.  Revenue  Expenses  Historical comparisons  Macroeconomic indicators  Endowments  Projections

14. DataPointCurrently Collected Currently Accessible Currently Updated Notes y/ny/n and e/hd/m/q/a/b Retention rate Memberships Product purchases Age Gender Revenue Streams Website hits Volunteer Services Etc.

15.  What are we currently collecting?  What additional information will we need to collect and how?  What are the opportunities and limitations of our current system?  What is our current capacity to “refresh” information?  How can we pull data from external sources?  What is ALA collecting versus divisions?  Other questions?