1. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk

2. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Genesis of the S mart S ign High cost of active beacon technology Significant installation and maintenance costs Need for a business case A new paradigm Ability to deliver fine granularity at low cost Opportunities for cross marketing European and US patents applied for

3. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk The I-AIM Project EPSRC EQUAL programme Joint Civil Engineering, Child Health project Navigation assistance for wheelchair users 75 S mart S ign nodes, contractor installed Total deployment cost £1400 Notebook PC prototype User tests completed I mproving A ccessibility for those with I mpaired M obility

4. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk The I-AIM S mart S ign ISO14443 Contactless smart card GemEasy 8000 smart card 3mm acrylic sheet Laser printed sign SmartSign NCLU/0008 www.smartsign.co.uk Acrylic adhesive bonded 3mm acrylic top sheet

5. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Destination Cards Computing Centre Student Union Refectory Physics Department Geomatics Department

6. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Some S mart S ign Implementations The I-AIM S mart S ign presentation is in the form of a 130mm x 150mm acrylic encapsulation using high contrast colours. Installation identical to the process for conventional signage.

7. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Some S mart S ign Implementations The S mart S ign can be fixed using normal wall fixing components. Typical installation time is around five minutes. Replacement time for maintenance of damaged signs is similar.

8. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Some S mart S ign Implementations S mart S igns can be incorporated into customised street furniture items. This example is of a bolt down wood bollard using standard polyester resin grout fixings. Similar buried post implementations are also used.

9. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk Some S mart S ign Implementations S mart S igns can also be retrofitted to existing street furniture items.

10. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk S mart S igns in Action A S mart S ign user reading directions from a sign mounted onto a buried post

11. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk S mart S ign in the Firing Line In the real world, life can be hard. This S mart S ign appears to have been the loser in an argument with a vehicle. It would seem that the wall didn't come off very well either!!

12. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk S mart S ign in the Firing Line Smiling in the face of adversity however, this S mart S ign still functions perfectly!

13. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk The Future? With a larger sign format, there are advertising opportunities and a potential revenue stream that could subsidise installation and maintenance.

14. MARIA Healthcare Networks Group, Transport Operations Research Group, University of Newcastle www.smartsign.co.uk I-AIM Project Members Professor Kim Bartlett, Mr Neil D Hamilton, Dr Jennifer Soutter, Mr Peter Russell, Mr Chris Russell Maria Healthcare Networks Group Mr Phil Blythe, Mr Simon Edwards Transport Operations Research Group Ms Siobhan Walsh, Mr Graham Jordan, Mr Mick Riley Newcastle City Council Mr Alan Leibert Card Europe