1. JOEL DUNN, VISIT CARSON CITY 775.283.7686 JDUNN@VISITCARSONCITY.COM Connecting With Your Local Convention and Visitors Bureau

2. To promote a town, city, region, or country, by making travelers aware of its attractions, events, and other significant assets. To promote a town, city, region, or country, by making travelers aware of its attractions, events, and other significant assets. What is the function of a visitors bureau?

3. What are the goals of a visitors bureau? To encourage economic development by increasing visits from tourists which generates overnight lodging, and visits to restaurants and shopping. To encourage economic development by increasing visits from tourists which generates overnight lodging, and visits to restaurants and shopping.

4. What does tourism mean to your community? What role does cultural tourism play? Money Community Pride Visibility Unique Offerings Deeper Story New Perspective Money Community Pride Visibility Unique Offerings Deeper Story New Perspective

5. Key Talking Points Is your event or attraction going to put heads in beds? How is your event or attraction going to add to the overall visitors experience in your area? Is your event or attraction going to put heads in beds? How is your event or attraction going to add to the overall visitors experience in your area?

6. How does a CVB get its funding?

7. Room Tax Breakdown Room Tax 10% - 4% V&T Bond/Capital - 3/16% to Youth Sports Association - 3/8% to NCOT - 3/4% to Carson City for Inter-local agreement 5.3% of the 10% room tax is allocated away from the visitors bureau or 53% of 1.4 million leaves the CVB and the remainder is used for marketing services. Room Tax 10% - 4% V&T Bond/Capital - 3/16% to Youth Sports Association - 3/8% to NCOT - 3/4% to Carson City for Inter-local agreement 5.3% of the 10% room tax is allocated away from the visitors bureau or 53% of 1.4 million leaves the CVB and the remainder is used for marketing services.

8. Impact Analysis for an Event How many people came to your event? How many stayed in hotel rooms? How many nights? 1000 people x 2 days x $117.20 = $234,400 overall potential community impact. 1000 people= 400 rooms x $79/room x 2 nights = $63,200 x 10% = $6,320 Room tax revenue impact. How many people came to your event? How many stayed in hotel rooms? How many nights? 1000 people x 2 days x $117.20 = $234,400 overall potential community impact. 1000 people= 400 rooms x $79/room x 2 nights = $63,200 x 10% = $6,320 Room tax revenue impact.

9. Economic Impact Report Total Visitors653,552 Total Room Nights263,529 Average Group Size2.48 Average Nights per Visit4.03 Average Occupancy Rate 62.97% Average Daily Room Rate $79.25 Average Visitor Expenditure per Day$117.20 Total Revenue – Lodging$13,776,767 Total Taxable Sales – Visitors$273,445,544 Total Taxable Sales – Carson City$779,000,000 Taxable Sales Generated by Visitors35.1% Sales Tax Collected (7.475% ST)$20,440,054 Total Tax to CC School Support (2.6% of ST)$7,109,584 Total Tax to CC General Fund (2.25% of ST)$6,152,525 Total Tax to NV State Fund (2.0% of ST)$5,468,911 Total Tax to Q18 Open Space (.25% of ST)$683,614 Total Tax to Mass Transit (.25% of ST)$683,614 Total Tax to V&T Commission (.125% of ST)$341,807 CC Lodging Tax Collected (10% TOT)$1,377,677 Total to V&T (4% of TOT)$551,071

10. Trends in Travel

11. Millennials Born between early 1980s to the early 2000s. Largest generation in America Digital Attention span Repeat visits Born between early 1980s to the early 2000s. Largest generation in America Digital Attention span Repeat visits

12. Social Media Platforms dedicated to tourism Link to CVB Platforms Be Social Drive traffic to the CVB Website Platforms dedicated to tourism Link to CVB Platforms Be Social Drive traffic to the CVB Website

13. Experiential Travel Experiencing a particular place by connecting to its history, people, and culture

14. Potential Funding and Support

15. Potential Grantable Projects Tribal tourism section on website Additional event promotion Bringing in writers & bloggers Establishing or upgrading a native cultural center Creating a marketable photo library Creating a promotional video Tribal tourism section on website Additional event promotion Bringing in writers & bloggers Establishing or upgrading a native cultural center Creating a marketable photo library Creating a promotional video

16. Services We Provide Photography Graphics Design Work Press Releases Social Media Advertising Printing Web Design Photography Graphics Design Work Press Releases Social Media Advertising Printing Web Design

17. Thank You! Any Questions? Joel Dunn, Director 775.283.7686 JDunn@VisitCarsonCity.com