2. Entrepreneurship project

3.   Kamran Ahmed  Farheen Akhtar  Alveena Batool  Sufyan Zamir  Kashif Mehmood Group members:

4.   Different theme from public cab services  Females need safe mode of transportation  It’s a dial-a-cab service  Female drivers  Trained staff Idea

5.   Current situation of crimes  Female safety concerns  Services available in other countries Source Of Inspiration

6.   Lots of working women in twin cities  Skills and education  Employment  Impact on environment  Headquarter location  Branch location Industry and business profile

7.  “Our mission is to provide reliable, timely and safe cab service for women, by women”

8.  Business Strategy  Pink ladies dial-a-cab service's marketing/sales strategy will be two prolonged.  Families/individuals.  Business travelers

9.  Sales Strategy  Pink ladies dial-a-cab service will have a different strategy for each group.  For the individuals, pink ladies dial-a-cab service will use contacts through membership associations and clubs to build customers.

10.  Cont…  Business travelers: Pink ladies dial-a-cab service will be contacting the travel department of many of the different companies in Islamabad a lot of employees traveling and informing them about our service and offering them an introductory discount.

11.  “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

12.  Marketing Strategy  Marketing Programs  Pink ladies Dial-a-cab service plans to communicate through:  Newspaper  Website  Word of Mouth  Radio  Television  Local Magazines  Social Media

13.  Cont…  Trade shows  Print advertising  The key message associated with our products and services is cleaner, efficient, flexible, and convenient taxi cabs.

15.   As such there are no direct competitors of ‘Pink Ladies Dial-a-Cab service’  No one is providing cab service for women only and that too by women only Competitor Analysis

16.   There are few cab services in Islamabad that could be our competitors  We have to attract female customers from those competitors  Few large competitors are:  Metro cab service  Islamabad radio cab  Taxi service Islamabad Competitors

18.   Company's management philosophy is based on responsibility and mutual respect  Pink cab service has an environment and structure that encourages:  Productivity and  Respect for all Management Team

19.   The Pink cab service team is organized into two groups  Pink ladies team  Maintenance and repair services Management Team

21.   An incentive system for encouraging good employees  Incentive system will reward drivers and employees when:  The company receives positive feedback about the drivers  The customer is turned into a repeat customer  The driver develops new customers  The driver acts in manners that are team based instead of for individual gain Rewarding Employees

22.   The purpose of providing cab service for females only is to:  Ensure acknowledgeable friendly service for females  Provide a comfortable environment and  Sense of complete security and reliability to female customers Cont…

24.  Investment Expense Amount Cabs 20,000,000 Office Expenses 1,000,000 Total 21,000,000

25.  Expense Sheet Salaries ExpensePer/month Drivers(60) 15000900000 Technical staff(5) 20000100000 Executive (5) 40000200000 1200000 Total 14400000 QtyPer/year Insurance Expense 50000 201000000 Total 1000000 Amount Marketing Expense (per Year ) 1,000,000 Total Expense 16,400,000

26.  Pricing

27.  Expense & Revenue Sheet Expense Per Month Total Km 121666.6667 Per Km 20 Total 2433333.333 Revenue Per Month Total Km 121666.6667 Per Km 30 Total 3650000

28.  MonthExpenseRevenueCash Flow 1 2,433,33336500001,216,667 2 2,433,33336500001,216,667 3 2,433,33336500001,216,667 4 2,433,33336500001,216,667 5 2,433,33336500001,216,667 6 2,433,33336500001,216,667 7 2,433,33336500001,216,667 8 2,433,33336500001,216,667 9 2,433,33336500001,216,667 10 2,433,33336500001,216,667 11 2,433,33336500001,216,667 12 2,433,33336500001,216,667 Year Profit14,600,000 Cash Flows

29.  PBP InvestmentRevenueCumulative 1 21,000,0001,216,667-19,783,333 2 21,000,0001,216,667-18,566,667 3 21,000,0001,216,667-17,350,000 4 21,000,0001,216,667-16,133,333 5 21,000,0001,216,667-14,916,667 6 21,000,0001,216,667-13,700,000 7 21,000,0001,216,667-12,483,333 8 21,000,0001,216,667-11,266,667 9 21,000,0001,216,667-10,050,000 10 21,000,0001,216,667-8,833,333 11 21,000,0001,216,667-7,616,667 12 21,000,0001,216,667-6,400,000 13 21,000,0001,216,667-5,183,333 14 21,000,0001,216,667-3,966,667 15 21,000,0001,216,667-2,750,000 16 21,000,0001,216,667-1,533,333 17 21,000,0001,216,667-316,667 18 21,000,0001,216,667900,000 19 21,000,0001,216,6672,116,667 Years PBP 1.4384

30.  Return on Investment

31.  Financial Projections:  ROI = 70 %  Break Even Volume = 2.1 Million Km  Break Even Period = 1.438 Years  Pay Back Period = 1 Year, 5 Months and 10 Days Amount of Loan:  Total loan which we require to make this business plan feasible is Rs 21 Million/-. In which we need 20 Million for buying the Pink cabs and rest 1 Million for developing an office at Islamabad. Loan of Investment Proposal

32.  Purpose of Loan:  We got this loan to buy the cabs and the office equipment. For implementing this business plan, we need financing and our business plan is very powerful. Loan Repayment Plan:  As bank interest rate is providing loan at a 15% interest rate. We will repay it in the period of two years. Inventory of Collateral:  The loan which we’ll get from the bank is for the purpose of developing office and purchasing of cabs.  So, the assets which we purchased are used as collateral for the bank till the payment of loan. Loan of Investment Proposal

33.   Operational feasibility is a measure of how well a proposed system solves the problems, and takes advantage of the opportunities.  We evaluate our interactive media system from three points of view:  acceptability as a public media, how much attention the public pays to it  its understandability as an advertising media, which proved to be success full in all terms of operation viability. Plan of Operations