1. IFRRO World Congress 2011 Newspaper and Periodicals Working Group Licensing Press Clips: The Australian Story Karen Pitt General Counsel Copyright Agency Limited

2. Topics Where do we get the rights? How do we sell the rights? Markets – Press clippers – Portal – Corporate sector Marketing, Pricing and Data

3. Where do we get the rights? Journalists: paper to paper rights and book publication Publishers: All electronic rights including fax, email and website – Copyco Pty Ptd – Independents, trade and professional magazines

4. How do we sell the rights? Licensed press clippers – Corporate and government market – Delivery and downstream rights – Large data handling capacity – over 15 million records in 2010/11 Portal – Transactional online permissions, launched late 2010 – Industry solution Corporate sector – CopyrightAccess, News Access

5. News Value Chain B2B news content services can provide any combination of a ten stage value chain. In older press-clipper service models, stages 1-5 were done by an external service provider; and stages 6-10 were managed internally by the client – e.g., marketing or public affairs staff. Since 2001, Copyright Agency’s model has operated at all stages except the last, but providing only the rights.

6. Press clippers Australian market: one dominant press clipper, one other player, then niche providers Press clippers invoice and remit downstream fees to Copyright Agency Interplay with statutory scheme for government use http://www.copyright.com.au/assets/documents/Downstrea m%20Terms%20and%20Conditions%20July%202011.pdf http://www.copyright.com.au/assets/documents/Downstrea m%20Terms%20and%20Conditions%20July%202011.pdf

7. RightsPortal Transactional licences – Book publication – Permissions to include third party works in journal articles, conference papers, etc Renew annual voluntary licences Perception as a one stop shop for publishers Enhances role of collective licensing

8. Corporate: Copyright Access + News Flat annual fee for general content plus internal press clip use Addresses customer demand in corporate market to acquire permissions across repertoire and across categories of rights Six possible annual licence combinations Provides flexibility where customers may select permissions and avoid paying for something they do not need

9. External rights usage limitations Customer obligations: Display a single article for no more than 3 months Provide full data of all articles displayed Retain accompanying metadata Reproduce article in full with attribution and no changes to text Do not use in an inappropriate context, including for endorsement Does not include photographs or accompanying artists works Display notice that usage is licensed by Copyright Agency

10. Pricing: CopyrightAccess + News

11. Pricing: Press clippers Licence FeesNon-govt fee per articleGovernment fee Per article Up to 50 Nominated Users$0.47$0.30 51-350 Nominated Users$0.59$0.30 351-1000 Nominated Users$0.83+ $0.13 1001-2000 Nominated Users$1.06+ $0.13 Additional 1,000 Nominated Users+ $0.20, $2.50 cap+ $0.13. $0.82 cap Licensed press clipper charges customer their service fee plus copyright fee of A$1.18 to provide clip Customer also pays Copyright Agency or licensed press clipper downstream fee at above rates for internal display and email of clip

12. Marketing: CopyrightAccess

13. Data and Distributions Usage data supplied by press clippers and by corporates for clips communicated externally Data collected at content/minor title level, so that contributors can be paid For CopyrightAccess+ News, 30% of revenue from corporate licensees will be allocated to news repertoire and allocated via press clip data The remaining 70% will be allocated to general repertoire using monitoring data provided by customer surveys