1. Hack Your Way Around Pinterest.com/TaraHusband Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

2. Get your Pinterest iframe Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

4. Setup on To get started, grant the app permission, then tell the app which page to place your tab from the drop down menu: Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

5. Setup on To access the settings for your new tab and to get one step closer to being ing on, look down at the sidebar of your page and click “Welcome,” which is the default name for the tab we will change momentarily: Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

6. Setup on Authorize the app (again, yes, it is redundant), which will take you to the settings. We suggest the following settings with one modification – set the height of the page to 1500 not 1200 so visitors will not have to scroll up and down. If you have additional rows of boards, add roughly 600 pixels per row. Most settings you see below are the default settings of the tab app, and give your tab a name (we went with PINTEREST-ing which is what the sidebar will now say instead of “Welcome”): Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

8. Sample Board Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

9. Terms of Use ‘s Terms of Use prohibit its members from posting copyrighted material without the copyright holder's permission. Here's the relevant legalese: “ you represent and warrant that: (i) you either are the sole and exclusive owner of all Member Content that you make available through the Site, Application and Services or you have all rights, licenses, consents and releases that are necessary to grant to Cold Brew Labs the rights in such Member Content, as contemplated under these Terms; and (ii) neither the Member Content nor your posting, uploading, publication, submission or transmittal of the Member Content or Cold Brew Labs’ use of the Member Content (or any portion thereof) on, through or by means of the Site, Application and the Services will infringe, misappropriate or violate a third party’s patent, copyright, trademark, trade secret, moral rights or other proprietary or intellectual property rights, or rights of publicity or privacy... ” Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

10. Make Your Pins Work Harder Using a URL shortening and redirection strategy, preferably one that aggregates your Pinterest analytics (views, Repins, etc.) in a central location This will allow the metrics to be combined with, and compared to, those from your othersocial properties Need to combat the link rot that can occur when the source image feeding your Pin is removed from its website With content as visually driven as Pinterest’s, broken links stand out like a sore thumb The pinned images themselves can be set to click through to a variety of sites. Imagine a Pin of a product that, once clicked, takes you to a flash sale where the product is sold at a discount after a minimum purchase threshold is met Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

11. Plugins Pin it on – http://wordpress.org/extend/plugins/ pin-it-on-pinterest/ http://wordpress.org/extend/plugins/ pin-it-on-pinterest/ RRS widget – http://wordpress.org/extend/plugins/ pinterest-rss-widget/faq/ http://wordpress.org/extend/plugins/ pinterest-rss-widget/faq/ Super simple plugin – http://wordpress.org/extend/plugins/ super-simple-pinterest-plugin/stats/ Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

12. ing Facts is retaining and engaging users as much as 2-3x as efficiently as was at a similar time in its history. Pins link to a tremendously large universe of sites. Etsy is the most popular source of pin content, but it only represents about 3% of pins. Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the community. A study done at a similar time in ‘s history showed that only about 1.4% of tweets were retweets. The quality of the average new user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3x less active during their first month than the users that came before them. Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614

13. Conclusion demonstrates some of the strongest user engagement, retention, and virality metrics I have ever seen in an online business. The company has found tremendous success Mastermind Group. EdgySocialMedia.com Audio Version go to http://ed.gy/9eDLn Copyrighted by Tara Husband, Edgyco Inc. EdgySocialMedia.com 305-323-9614