1. Presentation to Investors at Macquarie Thai Corporate Day Roadshow on 18 – 20 January 2005

2. 2 TV Advertising Expenditure: High Growth Rate – Recovers Fast Source: Nielsen Media Research [NMR]

3. 3 Advertising Expenditure Trends: 95989900 0104 TV44%60%63%60%62%56% RADIO12% 9%10% 8% NEWSPAPER 28%19%20%21%18%21% MAGAZINE 8% 5% 6% 7% CINEMA- 1% 2% OUTDOOR 8% 5% 3% 2% 3% 5% TRANSIT- 1%- Source: CIA Media Innovation & NMR

4. 4 2004 TV ADEX: 20032004MoMYoY20032004MoMYoY Jan 2,9943,412-7.4%14.0% Jul 3,5543,885-0.3%9.3% Feb 3,0833,6958.3%19.8% Aug 3,6113,9642.0%9.8% Mar 3,6244,27515.7%18.0% Sep 3,4753,894-1.8%12.0% Apr 3,4813,958-7.4%13.7% Oct 3,7254,1546.7%11.5% May 3,6814,1705.3%13.3% Nov 3,7664,051-2.5%7.6% Jun 3,6123,895-6.6%7.8% Dec 3,6833,819-5.7%3.7% 1H04 20,47523,40514.3% YEAR 42,28847,17211.5% Source: Nielsen Media Research

5. 5 TV ADEX: Source: Nielsen Media Research

6. 6 Market Shares 2004: Source: Nielsen Media Research

7. 7 Audience Share 1999-2003: Source: Nielsen Media Research

8. 8 Share of Audience:

9. 9 Our Revenue History: Baht :Million

10. 10 9M ’ 04 Highlights: Baht:Million 2004+/- YoY Ad.Revenue4,200+1% Non-Ad.Revenue499+22% Total Sales Revenue4,699+3% Net Profit1,364-15%

11. 11 No New Rates at October 1 st 2004:  BEC will not raise its ad-rate up this October.  BEC used to adjust its rate-card up every October in line with the 2nd wave of high season.  The increases are intended primary to cope with the growing demands, whereas our efficiency is also an additional attribute.  However, this year our loading is not as tight as we used to be.

12. 12 High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)

13. 13 BEC’s Dividend History: BEC World intends to grow its dividend as well as to retain high payout ratio. With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are always achieved. Baht per share