1. Awareness raising on animal feed and soy in the Netherlands Milieudefensie - Friends of the Earth Netherlands Awareness raising on animal feed and soy in the Netherlands Michiel van Geelen Food & Agriculture Campaign Main campaign: Factory farming of pigs and chicken

2. Agriculture in the Netherlands In value the the worlds largest agricultural exporter of the world after the US & France. Milieudefensie - Friends of the Earth Netherlands

3. Factory farming in the Netherlands Highest amount of livestock per hectare The Netherlands 'produces' 450 million animals yearly The amount of land needed to feed those animals is 3 times the size of the Netherlands Milieudefensie - Friends of the Earth Netherlands

4. Impacts of factory farming pigs and chickens Pollution of water, air and soil by manure (ammonia, nitrates etc.)‏ Deforestation, social missery and polution in countries producing the animal feed (soy)‏ Very low animal welfare Milieudefensie - Friends of the Earth Netherlands

5. Awareness raising on soy and factory farming Situation in 2004: Soy?? Isn't that what vegetarians eat? Start of factory farming campaign Milieudefensie joined the Dutch Soy Coalition 2005 / 2006 Campaign 'No forest destruction for meat production 2006 / 2007 Campaign for a citizens initiative: 'Stop factory farming' Milieudefensie - Friends of the Earth Netherlands

6. No forest destruction for meat production Research following 'dirty' soy from the Amazon to the port of Amsterdam, 2005 Press launch of the research results and the campaign on a boat in the port of Amsterdam, 2005 Naming & shaming campaign targetting VION Food group 2005-2006 Milieudefensie - Friends of the Earth Netherlands

7. 'Dirty soy' chain of custody research Two local NGO's researched impacts and followed soy to two ports in the Amazon between March and Oktober 2005 Impacts included: illegal deforestation, slavery, violent land expropriation, pollution and violation of environmental legislation Eight shiploads totalling 350.000 tons of soy where exported to Cargill crushing plant in Amsterdam 'Dirty soy' linked to all major Dutch feed producers > VION > all major supermarkets Milieudefensie - Friends of the Earth Netherlands

8. Press launch on a boat in front of Cargill crushing factory Amsterdam, November 2005 Milieudefensie - Friends of the Earth Netherlands

10. Naming & shaming VION 26.000 people send an action card to VION asking them to stop processing animals fed with 'dirty soy' Milieudefensie - Friends of the Earth Netherlands

13. Naming & shaming VION 26.000 people send an action card to VION asking them to stop processing animals fed with 'dirty soy' First reaction denial of problem and responsibility Announcement to blockade VION's main Dutch slaughterhouse with Amazonian tree trunks Vion starts lawsuit to prevent blockade and wins Milieudefensie - Friends of the Earth Netherlands

14. Campaign for a citizens initiative: Stop factory farming! What is a citizens initiative? Plan to reform the factory farming sector 107.000 people in 3 months Parliament rejected most of the proposals... Except measures to reduce impacts of soy imports Milieudefensie - Friends of the Earth Netherlands

15. Current situation Issue has been put firmly on the agenda of media, general public, government and companies Media: hundreds of articles, radio & TV items mentioning the soy – animal feed link General public: opinion poll > 1 out of 6 is aware Government: 5 binding requests from parliament to government to take measures Companies: few are buying 'sustainable' soy, most joined the Round Table on Responsible Soy... Milieudefensie - Friends of the Earth Netherlands

16. More awareness and pressure is needed... >> Feeding & Fuelling Europe!!! Milieudefensie - Friends of the Earth Netherlands