1. Mobile App NFC Urbana & Moneta september 2014

2. Moneta – mobile payment brand
 Trademark
 Mobile payment card scheme
 Payment instrument (delayed)
 Services (issuing & acquiring)
 Payment system (PSD)
It is another card – but for mobiles only

3. How it works
a practical and secure service for cash-free payment with mobile phone.

4. Urbana City Card in Ljubljana
Rides on Ljubljana city buses
Cable-car rides to the Ljubljana Castle
Parking fees for white zones and parking lots managed by the city of Ljubljana
Ljubljana City Library
Ljubljana City Bicycle („Bicikelj“)
The Urbana single city card is a no-contact smart card, allowing quick and convenient cash-free payment for:

5. Integrated City Payment System in Ljubljana
The System in Numbers:
Entire public transit fleet of several hundred vehicles entirely equipped with vPOS terminals
Close to 300 mPOS equipped points-of-sale offering contactless card recharge
40 highly-capable Self-Service Kiosks conveniently placed within the city perimeter
All parking machines are equipped with TaPOS
All terminals are enabling both card and mobile phone payments
Key Statistics
Urbana Cards in usage
daily validations
60 Million Transactions processed annually

6. The Margento Platform
Mobile
Ticketing
ICPS

7. THE IDEA MOBILE APP URBANA Card issuing on the go
Top up on the go (with Moneta)
Compatibility with Urbanomats (automated vending terminals)
Interactivity
Transaction history
Connection of all Urbana services
Informations about bus lines, stops, arrivals, turist informations…

8. THE SOLUTION

9. Issuing of virtual Urbana Card
THE SOLUTION
Transaction history
Moneta top up
City Bus Fares
Maps
City Bike Rental
Turist informations
Issuing of virtual Urbana Card
Cable-car Rides
Issuing of NFC Urbana virtual card
User registration (for Moneta payments)
Payment options:
City bus fares, cable-car rides, city parking fees, city bike - Bicikelj
Transaction history
Informations about bus lines, stops, arrivals, maps, turist informations…
With Urbana NFC solution on mobile phones, passengers have a virtual Urbana card and an Urbanomat on the device they always have nearby – their mobile phone.
saving time and effort spent looking for a POS near the station (useful when unfamiliar with the neighborhood or the bus system);
- no need for any other means of payment;
not limited by specific monetary amounts; not enough cash, payment machines not returning change or accepting the user’s bills
- less stress; users know they can top up their Urbana account anywhere and anytime;
- users pay fares wirelessly, quickly, and simply, even when unfamiliar with the surroundings or language;
- instead of Urbana, users focus on using public transport to get where they want
City Parking Fees
Route Calculations
Bus Lines

10. ACHIEVEMENTS
Winner 2014: Most successful mobile ticketing programme

11. NFC Launch – Findings & Learnings
People love UX…
Cool effect
Hardware challenge:
Various NFC interfaces in handsets,
Compliance with existing validation terminals,
Security
Absence of universal secure element,
TSM initiative,
HCE and SIM Secure Element.

12. THE FUTURE New „look & feel“ Unlimited launch SIM centric security
Issuing of full KYC cards (student cards, monthly cards…)
Integration of other card schemes
Some additional useful information regarding the city transport service will also be available with the application, for example information on bus arrivals, city transport lines map, bus journey calculation, nearby bus stop locations and many more. Most of the features will be available for the rest of the services as well. The application unites the advantages of the NFC

13. Thank you