1. Team Recruitment: The Volunteer Effect MaryAnn Vance, Development Director Kendra Albers, Special Events Manager Southeastern Wisconsin

2. 5 Reasons Team Recruitment is Important  Nationally about 80% of income comes from team fundraising  Engages more people  Builds awareness  Increases excitement and enthusiasm around the event  Your Thoughts?

3. 5 Ways Volunteers Impact Team Recruitment  Story to tell  Connections with community  Genuine ask  Heart of organization  “Join Me” request

4. Connecting Teams to Revenue Everything is achieved through teams – they power the mission

5. Data  How can volunteers/staff use data to set and achieve goals?  Where do you start? - Gather the information - Find trends For existing events, go back 2 – 3 years - Categorize Teams New, Returning, Non-Returning

6. Example: WTEA in Happytown, USA  50 Teams -Calculate how many are new, returning, and non- returning -Determine team size, amount raised, and per walker amounts -Formulate percentage breakdown of teams at event

7.  Of the 50 teams... - 29 teams were returning - 21 were new - 18 didn’t return  So... - How many teams did we have in 2009? - What was the returning percentage vs the non- returning percentage? - What was the make-up of the 2010 team demographics (new vs returning)?

8. Now what?  Benchmark data with metrics from previous years  Talk with your teams -What inspired our past teams to come back? -How did they learn about and why did they become involved with our event? -Why didn’t the non-returning teams come back?

9. Get the committee involved in the goal setting process  3 tips on setting expectations with committees -Communicate best practices -All hands on deck approach -Everyone has a team recruitment goal  3 tips on setting team recruitment goals -Determine walk patterns for event -Establish retention and new team percentages -Incorporate an overall team increase of 20%

10. Execution of Team Recruitment  2 quick methods of team recruitment - Who do you know and how do we get them involved?

12. Map/Dot Exercise Happytown, USA Non-Returning Returning New

13. Map/Dot Exercise Happytown, USA Non-Returning Returning New

14. Execution of Team Recruitment  Training on the “ask” - Warm Lead - Cold call or ask - Community presentation - No to sponsorship – turning that into a “yes” for team

15. REMEMBER... The answer is ALWAYS “no” if you don’t ASK

16. LEAD THE WAY