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ITS MINNESOTA Best Practices: Membership Recruitment and Retention Linda Preisen, Research Administration Director Center for Transportation Studies University of Minnesota November 16, 2008 ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP
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Why Important? ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Best Practices: Membership Recruitment and Retention Strong, active membership is vital to chapter’s success
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP MEMBERSHIP STRUCTURE, RATES, AND PROCESSES Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Structure and Rates: Member organizations, rather than individual members Rate structure: Governmental/academic/non-profit or not -for-profit $125 (NEW govmt/academic/non-profit = free first year) For-profit (20 or fewer employees-all office locations) $125 For-profit (more than 20 employees) $250 National ITS America Member $125 Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP New Member Recruitment: New members identified by Board of Directors and Committees Membership Committee contacts potential members Member benefits posted on ITS MN website Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Renewal Process: Memberships renewed annually Annual renewal process via e-mail Personal call reminders Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Membership Benefits: Outstanding events Networking Opportunities Quarterly Newsletter Professional Capacity Building Member Listing Speaking Opportunities Exhibit and Sponsorship Opportunities Volunteer Opportunities Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP OPERATIONAL STRATEGIES AND SPECIAL INITIATIVES Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Balance of Public/Private Member Organizations: Recruitment and retention Periodic surveys Marketing materials Rotation of chapter officers Diverse set of organizations represented Membership Committee: Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Visibility of ITS within Minnesota Transportation Community: Joint Luncheon Programs with WTS MN and North Central Institute of Transportation Engineers (NCITE). Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Outreach to Cities and Counties: Local Government grants program to implement ITS solutions Offered a free one year membership to MN cities and counties. Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP MINNESOTA FACTORS Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Mn/DOT and Minnesota Guidestar Program ITS Institute at the University of Minnesota Best Practices: Membership Recruitment and Retention
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ITS AMERICA STATE CHAPTERS STRENGTHENING WORKSHOP Lessons Learned: Membership benefits are relevant and clearly communicated Dedicated effort required at chapter level Best Practices: Membership Recruitment and Retention Keep member listings visible
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ITS AMERICA STATE CHAPTER: STRENGTHENING WORKSHOP
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