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Marlene Carney. Membership Recruitment, Retention and Dues Issues 2007 W.A.C.E. Membership Retention Survey Highlights.

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Presentation on theme: "Marlene Carney. Membership Recruitment, Retention and Dues Issues 2007 W.A.C.E. Membership Retention Survey Highlights."— Presentation transcript:

1 Marlene Carney

2 Membership Recruitment, Retention and Dues Issues 2007 W.A.C.E. Membership Retention Survey Highlights

3 Membership Recruitment, Retention and Dues Issues New Membership Sales Are Up! Improved 56% Stayed the Same 30% Gotten Worse 13%

4 Membership Recruitment, Retention and Dues Issues Membership Retention Is Up Too! Improved 39% Stayed the Same 37% Gotten Worse 24%

5 Membership Recruitment, Retention and Dues Issues Cancellation Rates 20072004 All Chambers15.1%16.2% <500 Members12.1%12.4% 500-999 Members16.2%18.2% 1000+ Members17.5%19.1%

6 Membership Recruitment, Retention and Dues Issues Average Membership Dollars Ratio to Total Revenues 20072006 All Chambers40%39% <500 Members33%34% 500-999 Members42%41% Over 1000 Members48%47%

7 Membership Recruitment, Retention and Dues Issues Average Ratio of Chamber Members to Total Businesses 20072006 All Chambers28%35% <500 Members38%46% 500-999 Members26%30% Over 1000 Members18%24%

8 Membership Recruitment, Retention and Dues Issues Base Dues Averages (1-2 Person Business) 20072001 All Chambers$237$190 <500 Members$179$163 500-999 Members$251$191 Over 1000 Members$317$240

9 Membership Recruitment, Retention and Dues Issues Source: 2007 W.A.C.E. Membership Retention Survey For additional information regarding survey contact: Marlene Carney Director of External Affairs/Local Chamber Services, Southern California California Chamber of Commerce marlene.carney@calchamber.com 909-593-0449


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