1. International Recruitment 101 March 2010, Barcelona, Spain Chris Price, International Director- MJD Consultancy, UK Pamela Barrett, Director-Barton Carlyle/ KPMG Associate

2. International Recruitment 101 Wednesday 10.00 – 11.30 Session1: Introduction to the course  Welcome address by trainers  Introduction of participants, teachers and explanation of the programme Flop or Go: participant’s needs and expectations 11.30 – 13.00 Session 2: Trends in international Higher Education and the implications of these (PB) 4 P’s of Success (CP) 13.00 – 14.00 Lunch

3. International Recruitment 101 14.00 – 15.00 Session 3: Market research and market planning (PB) 15.00 – 15.30 Coffee Break and discussion 15.30 – 17.00 Session 4: Creating an advertising and exhibition strategy (CP) Market entry – advertising management Market entry – making the most of exhibitions 20.00 - 22.00 Welcome dinner

4. International Recruitment 101 Thursday 10.00 – 11.15 Session 5: Sales training (CP) Training agents Training your colleagues Creating the student sales pitch Communication skills 11.15-11.45 Coffee break and discussions 11.45 – 13.00 Session 6: Digital marketing 13.00-14.00: Lunch

5. International Recruitment 101 1400 –1500 Session 7: Customer relationship management (PB) Hard copy: Marketing material and brochures Soft copy: Ezines The conversion plan - Building relationships with students 15.00 – 15.30 Coffee Break and discussion 15.30-16.00 Session 7: Customer relationship management continued 17.00 onwards: Group work and free evening

6. International Recruitment 101 Friday Morning until 10am free for case study work by participants 10.00–11.30 Session 8 – Working successfully with agents Market entry and development: agents What are agents and why use agents? Recruiting, managing and motivating agents Contracts and agreements Maite (guest speaker) 11.30–12.00 Coffee break and discussion 12.00–13.00 Session 10 Group 1/2 presentations 13.00–14.00 Lunch

7. International Recruitment 101 14.00–15.00 Session 11 Group 3/4 presentations 15.00–15.30 Coffee break and discussions 15.30–17.00 Session 12 Concluding session Feedback on presentations questions and answers award of certificates Participants departure time 17.00