1. CREATING AN EXPERIENCE Using CET Designer interactively with your clients to create a powerful buying experience and that “wow” factor

2. CREATING AN EXPERIENCE 1.Fun With Nerds – Let’s Talk Geekspeak 2.The Six Rules of CEM 3.Creating That “WOW” Factor

3. CREATING AN EXPERIENCE Fun With Nerds 1.Unchain Yourself – Moving to Mobile Solutions 2.We Have A Wonderful Parting Gift… 3.One Nation…Under the Net…

4. CREATING AN EXPERIENCE Unchain Yourself – Moving to Mobile Solutions 1.The Heritage Model – Sales + Design = Happy Client 2.Milk…Bread…Eggs…Ge Force 9800…

5. CREATING AN EXPERIENCE We Have A Wonderful Parting Gift… 1.Brand Yourself (digital business cards/USB keys) 2.Portfolios

6. CREATING AN EXPERIENCE One Nation…Under the Net… 1.Social Media Is Here To Stay 2.Create Your Customer’s Presence

7. CREATING AN EXPERIENCE The Six Rules of CEM Attentiveness Recognition Personalization Consideration Appreciation Humour/Delight

8. CREATING AN EXPERIENCE Attentiveness: Become a detective Create advance resources Insert visual clues

9. CREATING AN EXPERIENCE Recognition: Populating 2D floor plans Walk and Talk Fly-thrus

10. CREATING AN EXPERIENCE Personalization: Know Your Audience Preparing for Face-To- Face Meetings (using custom backdrops and user templates)

11. CREATING AN EXPERIENCE Consideration: Think in advance for your client CET to CAD conversions AVI files and renders – make things as easy as possible

12. CREATING AN EXPERIENCE Appreciation: Leave a reason to follow- up (USB keys/samples portfolio/AVI files) Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET Manage their expectations

13. CREATING AN EXPERIENCE Humour: Leave a reason to follow- up (USB keys/samples portfolio/AVI files) Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET Manage their expectations

14. CREATING AN EXPERIENCE Creating The “WOW” Factor Scout your location Create templates/standards before you meet Ensure the team is cohesive Consider their brand rather than your brand Pre-qualify your client

15. In Conclusion… Minor details – more value with them than without Little details rationalize greater expenditures Detail choices are reflected in street/online buzz Attentiveness and recognition, personalization and consideration cost nothing CREATING AN EXPERIENCE