1. Using the Internet to Conduct Academic Research Gove N. Allen A. B. Freeman School of Business Tulane University

2. Five Main Approaches Online Surveys Online Surveys Internet Experiments Internet Experiments Data Collection Agents Data Collection Agents Direct Observation through site hosting Direct Observation through site hosting Direct Observation through browser logging. Direct Observation through browser logging.

3. Online Surveys Sample Size Sample Size Time to complete Time to complete Coding error Coding error Subject Selection Considerations Subject Selection Considerations Electronic vs. paper instruments Electronic vs. paper instruments Branching Branching Error Checking Error Checking www.academicSurvey.org. www.academicSurvey.org.

4. Internet Experiments Sample size / treatment strength Sample size / treatment strength Veridicality Veridicality Subject selection / participation Subject selection / participation Process data Process data Post hoc control Post hoc control experiment.academicdata.org (4-52-1280). experiment.academicdata.org (4-52-1280).

5. Data Collection Agents Sample size Sample size Secondary data Secondary data Cross-sectional vs. longitudinal Cross-sectional vs. longitudinal Singualr vs. distributed Singualr vs. distributed Fair use? Fair use? SECRET Agent SECRET Agent www.academicData.org. www.academicData.org.

6. Site Hosting Primary, behaviroal data Primary, behaviroal data Limited to one site Limited to one site Provide a valued service Provide a valued service Human subjects considerations Human subjects considerations Education-exchange.org Education-exchange.org Social networks Social networks Electronic course delivery Electronic course delivery Market manipulation. Market manipulation.

7. Browser Logging Primary, behavioral data Primary, behavioral data Browsing behavior across sites Browsing behavior across sites Custom Browsers Custom Browsers Proxy Servers. Proxy Servers.

8. Questions