1. Creativity and the Decision Making Process Business Management Chapter 8.2

2. Encouraging Creativity  Trust  Recognition Success Failures  Safety from Persecution

3. Brainstorming  Members cannot criticize any idea  Members cannot praise any idea  Members cannot question or discuss any ideas  The purpose is to generate alternatives, not select the best

4. Practice Brainstorm  Think of Songs to Be Used on a Mountain Dew Commercial

5. Brainwriting  The group writes down a list of ideas  The team leader collects the ideas and shares them  No idea is linked to an individual  Lacks the collaborative effect of brainstorming

6. Practice Brainwriting  Think of Ideas for a Store Next to Replace BP

7. Wish Lists  Similar to brainstorming  Focuses on solutions, whether plausible or not  Helps define the problem  Areas of compromise become apparent