1. New Tools and Rules for Research Knowledge Mobilization Initiatives Using Social Media Using Social Media Gary Myers KMbeing.com

3. A.K.A.

4. KMbeing

11. KMb

12. A.K.A.

13. KMb = Knowledge Mobilization

14. A.K.A.

15. KMb = Knowledge Mobilisation (in UK)

20. A.K.A.

24. Knowledge Mobilization putting available knowledge into active service to benefit society

25. Scholarly and Research Communication

26. Theoretical and Methodological Approaches to Social Sciences and Knowledge Management

33. Bo-Christer Björk, Annikki Roos and Mari LauriBo-Christer BjörkAnnikki RoosMari Lauri Information Research, vol. 14 no. 1, March, 2009 Out of 1-million, 350-thousand articles published Only 4.6% immediately openly available Only 3.5% available after one year embargo

34. Only 11.3% available in libraries behind pay walls

35. Source: Neilson McKinsey Incite Poll http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the- blogosphere-millions-more-bloggers-and-blog-readers/ http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the- blogosphere-millions-more-bloggers-and-blog-readers/

36. Based on Ulrich’s search for active, academic / scholarly, peer reviewed journals (total 53,097) Source: Simon Fraser University http://pages.cmns.sfu.ca/heather-morrison/appendix-c-how-many- active-scholarly-peer-reviewed-journals/

37. 200-million 53-thousand

38. KMbeing

39. One of Canada’s most influential Knowledge Mobilizers (Top 10 of 100) 2011 & 2012

51. http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22- Tweets-Per-Day-the-Optimum.aspx Is 22 Tweets-Per-Day the Optimum?

58. 100-million users/56-million following 8+ accounts

59. 100-million 53-thousand

60. Real time search capabilities

69. Social Media Is Not A Fad

82. http://researchimpact.ca

85. OK, I have an account on Facebook, Twitter, You Tube, Delicious, Google +, Flicker, LinkedIn, Vimeo and Tumblr and Pinterest Cool! Now what? Um…I have no idea.

87. http://melissaterras.blogspot.ca/2012/04/is-blogging-and- tweeting-about-research.html

88. “Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.”

89. “It's a really good thing to make your work open access. More people will read it than if it is behind a paywall. Even if it is the most downloaded paper from a journal in your field, Open Access makes it even more accessed.”

90. Applying Social Sciences Research for Public Benefit Using Knowledge Mobilization and Social Media

91. The use of Twitter in this way increased web traffic to the searchable online database of ResearchSnapshot by 270% (www.researchimpact.ca/researchsearch) (Google Analytics) Phipps, D.J., Jensen, K.E. and Myers, J.G. (2012). Applying Social Sciences Research for Public Benefit Using Knowledge Mobilization and Social Media, Theoretical and Methodological Approaches to Social Sciences and Knowledge Management, Asunción López-Varela (Ed.), ISBN: 978-953-51-0687-6, InTech.

92. 1.Create online networks to better understand which issues are important to various stakeholders 2.Get feedback on your work, as a faster and in more ways more effective form of peer review 3. Meet other academics and researchers locally and globally who are interested in your work

94. Gary Myers KMbeing.com