1. THE TIMES

2. QUICK PRESENTATION British oldest newspaper: first published in 1785 by John Walter Based in London (England) Sunday: The Sunday Times Broadsheet since 2004 8th circulation in Britain: 441,205/day (2011). Political stand: centre-right Owner : Rupert Murdoch since 1981 1£ (week), 1.5£ (Saturday), 2.2£ (Sunday)

3. HISTORY Founded by John Walter in 1785 as The Daily National Register… … and became The Times in 1788 John Walter (1739-1812) First issue of the London Daily National Register (January, 30th 1785) First issue of The Times (January, 1st 1788)

4. HISTORY W.H. Russel (1820-1907) First war correspondant 22 months covering the Crimean War

5. HISTORY Edward H. Carr (1892-1982) Assistant editor (1941-1946) Pro-Soviet editorials

6. HISTORY Rupert Murdoch (1931-…) Owner since 1981

7. FORMAT Tabloid since 2004

8. CIRCULATION

9. 1815: 5.000 copies a day 1854: 50.000 2005: 700.000 2008: 621.000 2009: 563.000 2011: 441.000

10. READERSHIP 40% for Conservative Party 29% for the Lib Dems 26% for the Labour Party (Poll published in 2004)

11. CONSERVATIVE COVERAGE The Times, 5th March 2011

12. POLITICAL STAND Centre-right BUT Supported C. Attlee in 1945 Supporter T. Blair in 2001 and 2005 Otherwise : always supported Conservative candidates

13. POLITICAL STAND And still able to be critical

14. WEBSITE

17. The Times: 105.000 visitors in 4 months had paid to use paywall (+ 100.000 who already suscribed the paper). Per month: 2.7 million visits (21 million before paywall) The Guardian: 2,8 million unique visits per day Strategy to shield print circulation from the loss of readers who are choosing to read freely online