1. & #noiOnDemand If you are experiencing technical difficulties, please visit www.CandidateProject.org/help www.CandidateProject.org/help to read frequently asked webinar tech questions. Welcome! We will be starting the training session shortly. noi12.co/OnyC98

2. & #noiOnDemand Trainers: Steffi Decker, Chong + Koster Dan McSwain, OMP Facilitated By: Hope Wood, NOI VOTER REGISTRATION + ONLINE ADVERTISING

3. & #noiOnDemand INTRODUCTIONS NOI On Demand & NVRD Me & You Norms

4. & #noiOnDemand WWW.NATIONALVOTERREGISTRATIONDAY.ORG

5. & #noiOnDemand INTRODUCTIONS NOI On Demand & NVRD Me & You Norms

6. & #noiOnDemand FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

7. & #noiOnDemand FOLLOWING THE LAW WWW.AFJ.ORG

8. & #noiOnDemand AGENDA 8 1.Why advertise voter reg online? 2.Who are the audiences? 3.Timeline – Where are we? 4.National Voter Registration Day 5.Creative + Messaging 6.Budget 7.Organic marketing

9. & #noiOnDemand WHY ADVERTISE VOTER REGISTRATION ONLINE?

10. & #noiOnDemand WHERE DO WE RUN ADS? Google Facebook Reddit Interactive audio 10

11. & #noiOnDemand TERMINOLOGY CPC – Cost per click, how much you pay per click CPM – Cost per thousand impressions, how much you pay per thousand impressions CTR – Click through rate, the rate at which people click your ad CPA- Cost per Acquisition Targeting - Selecting who sees your ad 11

12. & #noiOnDemand GOOGLE ADS - SEARCH 12

13. & #noiOnDemand FACEBOOK 13

14. & #noiOnDemand WHO ARE THESE PEOPLE?

15. & #noiOnDemand Active Audiences Comfortable online Politically plugged in Internet is the go-to place for information and resources Likelihood of being registered: pretty good. 15 WHO ARE THESE PEOPLE?

16. & #noiOnDemand Latent Audiences First-time voters Never registered before Politically disengaged Culturally active Relatively frequent Internet users Likelihood of being registered: not so good. 16 WHO ARE THESE PEOPLE?

17. & #noiOnDemand Impact of Ads Active audiences are going to register Latent audiences need some nudging 17 WHO ARE THESE PEOPLE?

18. & #noiOnDemand 18 WHO ARE THESE PEOPLE?

19. & #noiOnDemand 19 WHO ARE THESE PEOPLE?

20. & #noiOnDemand 20

21. & #noiOnDemand WHERE ARE WE?

22. Today Sept. 21 st Sept. 25 th -- National Voter Registration Day Oct. 6 – 7 State’s Voter Registration Deadlines Oct. 9 – 17 State’s Voter Registration Deadlines Oct. 10-15 - - 7 State’s Voter Registration Deadlines Oct. 16 - 19 - - 11 State’s Voter Registration Deadlines Oct. 20 - 27 -- 8 State’s Voter Registration Deadlines Nov. 6 th – Election Day

23. & #noiOnDemand NATIONAL VOTER REGISTRATION DAY 23

24. & #noiOnDemand #925NVRD 24

25. & #noiOnDemand #925NVRD 25

26. & #noiOnDemand #925NVRD 26

27. & #noiOnDemand #925NVRD 27

28. & #noiOnDemand VOTO LATINO 28

29. & #noiOnDemand 29 VOTO LATINO

30. & #noiOnDemand VOTO LATINO 30

31. & #noiOnDemand & #noiOnDemand QUESTIONS?

32. & #noiOnDemand Evaluation

33. & #noiOnDemand WWW.NATIONALVOTERREGISTRATIONDAY.ORG

34. & #noiOnDemand WHAT’S NEXT: NEXT WEEK Early Vote & Vote-by-Mail Week – September 24 – 28 Early Vote & Vote By Mail Strategy - September 24, 2012 Early Vote & Vote By Mail Data - September 25, 2012 Leading Great Early Vote and Door to Door Events - September 26, 2012 Early Vote Online Tools - September 27, 2012 Online Fundraising - September 28, 2012.

35. & #noiOnDemand & #noiOnDemand Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership https://act.neworganizing.com/donate/NOD_Donate_08-2012/ HOW CAN I SUPPORT NOI ON DEMAND?

36. & #noiOnDemand WWW.NEWORGANIZING.COM/TOOLBOX