2. Sport as a vehicle for social development: The WC2010 Opportunity 29 October 2009

3. copyright 2009 the win win group The world is coming to Africa in 2010 Global attention on the World Cup in 2010 gives the Business World a unique opportunity to promote itself as socially aware and in touch with the wider world Create through sport, greater public awareness of the global epidemic Provide education and training to people in all roles of sport around HIV and other sexual health related matters Support sports related HIV education projects

4. copyright 2009 the win win group Sport As a Vehicle for Social Development (HIV/AIDS) Millions of sports fans take part or watch sport every week...Sport stimulates passion and has the capacity to unite whole nations. It is also a powerful force for change and information sharing on issues such as HIV (Andy Seales – UNAIDS) Because the prevention of and fight against discrimination are the two fields in which sport can clearly make a difference, and because sport breaks down barriers, builds self esteem and can teach life skills and healthy behaviour, the sports movement has decided to join the world campaign against AIDS (IOC President Jacques Rogge)

5. copyright 2009 the win win group Sport As a Vehicle for Social Development (HIV/AIDS) Facilitates communication of sensitive messages Allows for open discussion around HIV/AIDS Reduces stigma and discrimination (football is one of the greatest unilateral levellers the world has ever seen. It transcends every conceivable barrier in terms of ethnicity, social status, colour and creed) Bridges the gap between different communities It acts as a tool for prevention but you have to have the right people involved It allows for human development Individual development – mind, body and spirit Social development – strong communities

6. World Cup 2010 Opportunities Soccer Heroes, Icons, Celebrities – endorsement – to a field testing – HIV positive sportsperson Media amplification – guidance, collateral. Provide media with stories and opportunities NGOs - work with existing to listen to what they need and decide what you can do to help them – sustainable case study GOGO. New Social entrepreneurs, job creation and enterprise development Get involved in Vitality programmes – health and sport to social change copyright 2009 the win win group

7. Sex tourism trade – some would see it as the up side of the world cup...there needs to be huge awareness around this – how can you help? Trafficking of women and children for the sex industry (40 000 in Germany) – education is necessary Through sport create a sense of community – pride whilst teaching HIV/AIDS prevention Government mobilisation and partnership on all platforms Get connected, get involved – make a difference between sitting on the bench and playing on the field copyright 2009 the win win group

8. WC2010 provides us with captive audiences – Gatherings of groups of people in one space. Long queues. What will you be saying to people at the airport, on buses, in waiting zones, at fan parks, in night clubs, on the way from the airport to Sandton (Gautrain)? Engage the energy that is happening around us The AND – not just brand marketing for your own good/promotion. Use the power of your brand to create social change and make an impact copyright 2009 the win win group

9. Thank you BE THE CHANGE YOU WANT TO SEE IN THE WORLD – M GANDHI