2. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California SIP Isn’t Just for Voice Anymore Delivering Applications and Services to Cordless Phones

3. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Battle for Broadband Communications Mobile with WiFi Handoff Cable Triple Play (Broadband, Telephony, Cable TV) Content and Peer to Peer Communication Services ILEC Triple Play (Broadband, Mobile and Home Telephony) What was once a quiet home…… Broadband Spigot

4. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California US Broadband & VoIP Penetration Source: Yankee Group, Kinetic Strategies and Casabi Estimates Broadband CAGR: 18% VoIP CAGR: 90%

5. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Digital Telephony isn’t just Cheaper Minutes Save Lots of Money on your phone service We need to deploy an enhanced service offer that goes beyond the look and feel of basic voice. Our success and differentiation requires cross product integration and customer personalization of services. Tom White - Comcast

6. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California The Solution Utilize SIP to Tunnel Applications Through Firewall Drive User Experience From Network

7. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Power of the Home Phone Smart Phones Personal Computer Mobile Phone TV Proximity Mobility Cost/Screen Screen Size Coverage Broadband Ease of Use Good Fair Poor

8. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Smart Edge Devices PSTN, VoIP & P2P RTX Thomson IDT VTech Philips RTX

9. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Extend Communications Services Peer-to-Peer/IM –View Buddy List –Receive/Reply to IMs –Initiate Peer to Peer Calls –Push-to-Talk & Voice Chat Personal Phonebook Access –Unlimited Size, Network Based –Personalized for Each User –Directories for Community Organizations Message View and Access –Visual Queue –Voicemail and/or E-mail –Reply by Voice or Text

10. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Broadcast Content Push Personalized Content to the Handset –For Each Family Member –Defined Delivery Triggers Presentation Optimized for Device Published or Personal Content Provides Content Channel(s) for Carrier

11. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Advertising & Directory Services Local Directory Search –Choose from “key category” list or spell out –Supports Advertising, Coupons or Preferred Placement –Provides “Pay Per Call” Ad Rates Ad Delivery to the Handset –Insert Rotating Ad Screens between Channels –Sponsored Announcements & Content

12. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Personalize Service Personalized Telephone Service for Each Family Member –Ringtones –Phone Wallpaper –Significant New Revenue Opportunity Handsets Dynamically Personalized Based on User

13. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Customized Via the Web Portal Plug-In for Carrier – Branded for Carrier

14. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Subscriber Feedback “This is the kind of stuff my home phone should do.” –Broadband and Cellular Experience “If this is real, I might change carriers to get this.” –Stickiness and Differentiation “I have a cell phone but I would use this all the time.” –Call Phone Limitations in the Home “My PC is located in the basement but my phones are everywhere in my house” –Complementary to PC

15. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Platform for the Future PSTNDSL Personal Content Phonebook Calendar Messaging Voicemail E-mail Unified Mail Peer to Peer Presence Buddy List Push to Talk Information Channels Traffic Weather Sports Addl Lines Addl Numbers VoIP Services Personalization Ringtones Wallpaper Directory Services Local Search Subscription Dir Parental Controls Call Blocking Time Limits Mobile Integration Number Fwding Service Fwding Media Distribution and Control Photos Net Radio Remote Cntrl Advertising Services Pay Per Call Ad Insertion

16. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Service Provider Benefits Generate Additional Revenue to Offset Cheaper Minutes –Personalization, Directory Services, Voicemail Differentiate versus Competitors Leveraging Content and Community Establish Stickier Relationships with Subscribers Through Increased Personalization Create a Channel to Communicate to the Subscriber at the Handset Pro-active Marketing of Additional Services Based on Actual Usage

17. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California The Future Optimizing Services for a World of Connected Devices

18. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California Summary You can place an extensible applications delivery platform that is under your control in every subscriber home and You can feed that platform with applications that generate additional revenue, increase retention and extend your brand throughout the home

19. www.itexpo.com October 10-13, 2006 San Diego Convention Center, San Diego California David Weinstein Co-Founder and CMO dweinstein@casabi.com