1. Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 16 :: a

2. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class example  Elf Design - Logo Design Process  http://www.elf-design.com/processLogo.html http://www.elf-design.com/processLogo.html

3. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class example  Ian Landsman’s Weblog - Creating a Business Logo  http://www.userscape.com/blog/2005/01/31/creating-a- business-logo/ http://www.userscape.com/blog/2005/01/31/creating-a- business-logo/

4. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: today’s agenda  Today is a working day  choose which designs you would like to add to your portfolio  work on any sketches that you need to “clean” up  scan your sketches, then clean them up in Photoshop  design your 8.5 x 11 layout for your chosen portfolio items  what is the narrative of your portfolio entry?

5. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class presentation  how to prepare your web site to become a portfolio entry 1.gather all of your assets  creative brief  sketches  all iterations of your digital logo designs 2.save out 300dpi images of your content (sketches mainly)  make a folder to place all of your content  clean up your illustrator files  consider copying and pasting all assets into one file  digitize your sketches (scan them, clean them up, save them out as uncompressed.tiffs) 3.design your layout  you can use either Illustrator or InDesign

6. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class project  Tips for digitizing your sketches  “clean” up your sketches before scanning them  use a thick black marker in order to get a high contrast scan  adjust the scanner contrast settings before scanning  scan your sketches at 300dpi  clean them up in Photoshop  erase dirt and unnecessary artifacts from your scan  don’t go crazy with this, they are sketches after all  adjust your image (levels, contrast, etc.)  save out all images as uncompressed.tifs into the folder that you made for all of your portfolio content

7. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class project  tips for designing your portfolio layout  design the layout for how you want to show the progression of your designs from sketch to final  consider a diagram/flowchart/heirarchy tree showing the full design process on one page  use the layout example that I show in class as an example if you like, but please feel free to design your own as well  you can design your layout in either portfolio or landscape view  things to keep in mind:  what is the narrative of my portfolio entry?  beginning, middle, & end  beginning: what is the primary design problem at hand? who is the client? what is the targeted audience? what is your primary goal/objective for the site? what are the major obstacles?  middle: what steps did you take to try to solve your design problem(s)?  end: how did you ultimately solve/resolve all of your design problems?  how can I best show this full design problem solving process from concept to final design?

8. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: in-class project  elements to consider including in your portfolio entry:  your name, the class, the date  a project title  brief description of the project (1 or two paragraphs at the most - consider including your primary goals/objectives, main design problems at hand, and target audience)  very rough sketches  very clean sketches  thematic titles/captions for all images  color studies  typography studies  multiple rounds of designs  a diagram/flowchart/hierarchy tree that demonstrates the full design process on one page

9. NewMediaArts art 127 :: graphic symbolism :: week 16 :: a :: last homework assignmentdue :: 12.08.05  Portfolio entry items  assignment: Choose one or more designs that you produced in this class and prepare them to become a part of your personal portfolio. Design the layout of your portfolio entries in such a way that demonstrates the full design process from concept to final product.  format:  digital: 800x600 72dpi.gifs or.pdf file of your portfolio entry  printouts: 8.5” x 11” sheets of paper